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Campaigning in Past Tense: How Candidate Background Alters Issue Agendas

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Abstract:

A recent series of studies have examined the sources of campaign issue agendas. I argue that these studies have ignored an important element of a campaign’s message strategy—the reputation a candidate has earned. In this paper, I measure the issue agenda of Senate campaigns in the 2004 general election. I find that campaigns whose candidate has developed a positive reputation for working on an issue discuss that issue more often than campaigns whose candidate has not earned a reputation on that issue. This relationship is consistent across most issues, and across two different measures of a campaign’s issue agenda.

Most Common Document Word Stems:

issu (255), campaign (193), candid (119), reput (87), advertis (72), agenda (60), polit (49), studi (38), variabl (35), 2004 (35), discuss (35), 2006 (34), develop (32), measur (31), 1 (30), model (30), particular (28), includ (27), use (26), senat (26), elect (25),

Author's Keywords:

Campaign strategy, Television advertising, issue agendas, candidate background
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Name: MPSA Annual National Conference
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http://www.indiana.edu/~mpsa/


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MLA Citation:

Arbour, Brian. "Campaigning in Past Tense: How Candidate Background Alters Issue Agendas" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL, Apr 03, 2008 <Not Available>. 2013-12-14 <http://citation.allacademic.com/meta/p266372_index.html>

APA Citation:

Arbour, B. K. , 2008-04-03 "Campaigning in Past Tense: How Candidate Background Alters Issue Agendas" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL Online <PDF>. 2013-12-14 from http://citation.allacademic.com/meta/p266372_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: A recent series of studies have examined the sources of campaign issue agendas. I argue that these studies have ignored an important element of a campaign’s message strategy—the reputation a candidate has earned. In this paper, I measure the issue agenda of Senate campaigns in the 2004 general election. I find that campaigns whose candidate has developed a positive reputation for working on an issue discuss that issue more often than campaigns whose candidate has not earned a reputation on that issue. This relationship is consistent across most issues, and across two different measures of a campaign’s issue agenda.

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Associated Document Available MPSA Annual National Conference
Associated Document Available All Academic Inc.
Associated Document Available Political Research Online

Document Type: PDF
Page count: 30
Word count: 7937
Text sample:
CAMPAIGNING IN THE PAST TENSE: ∗ HOW CANDIDATE BACKGROUND ALTERS ISSUE AGENDAS Brian K. Arbour University of Texas at Austin Department of Government 1 University Station A1800 Austin TX 78712 Phone: 512/231-5121 barbour@gov.utexas.edu Paper presented at the Annual Meeting of the Midwest Political Science Association Chicago IL April 3-6 2008 Abstract A recent series of studies have examined the sources of campaign issue agendas. I argue that these studies have ignored an important element of a campaign’s message strategy—the
Special Issues Crime/Drugs 80 Local issues 30 Crime 81 Term limits 31 Narcotics/illegal drugs 82 Corporate Fraud / Enron 32 Death penalty/capital punishment 83 September 11 84 Pledge of Allegiance (restrictions on the use of) Education/Children 40 Education/schools Other Issues 41 Lottery for education 90 Other (please specify) 42 Child care 98 “I approved” disclaimer 43 Other child-related issues 99 None / No other issues 44 Prescription drugs 45 Women's health Defense/War/Foreign Affairs 50 Defense/military


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