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Campaign Advertising, Issue Environments, and Latino Political Behavior in 2004 House Elections

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Abstract:

Observers of recent election cycles in the United States have increasingly cited the Latino population as a “swing” element of the electorate, and have offered prognostications that Latinos already are, or soon shall become, a powerful force in electoral politics. Low levels of political engagement among Latinos – citizens and non-citizens alike – are said to be giving way to a waking of the “sleeping giant” of American politics. In this paper I undertake an initial empirical test of whether this mobilization occurred in 2004 in a certain electoral context. Specifically, I match individual-level data on Latino political behavior in the 2004 election cycle with advertising data on the density of immigration advertising in Congressional races to determine whether Latinos are mobilized to engage with the political process in issue environments emphasizing immigration. I find that in House races where immigration is a particularly salient part of the political arena, Latino citizens and non-citizens alike are not more likely to report being more engaged with or interested in the political process; additionally, in these environments Latino citizens are not more likely to report intention to vote (in pre-election data) or turn out at higher rates (in post-election data). While this test is preliminary, and has significant limitations of both data and model, it provides little evidence of a mobilizing dynamic in 2004, at least in a particular electoral context.

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polit (101), latino (80), immigr (67), advertis (60), issu (42), elect (38), citizen (37), model (37), data (33), campaign (27), environ (26), district (26), engag (23), 2004 (23), measur (23), natur (23), interest (22), non (21), behavior (20), 000 (19), turnout (19),
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Name: MPSA Annual National Conference
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Keane, Michael. "Campaign Advertising, Issue Environments, and Latino Political Behavior in 2004 House Elections" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL, Apr 03, 2008 <Not Available>. 2013-12-14 <http://citation.allacademic.com/meta/p266385_index.html>

APA Citation:

Keane, M. J. , 2008-04-03 "Campaign Advertising, Issue Environments, and Latino Political Behavior in 2004 House Elections" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL Online <APPLICATION/PDF>. 2013-12-14 from http://citation.allacademic.com/meta/p266385_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Observers of recent election cycles in the United States have increasingly cited the Latino population as a “swing” element of the electorate, and have offered prognostications that Latinos already are, or soon shall become, a powerful force in electoral politics. Low levels of political engagement among Latinos – citizens and non-citizens alike – are said to be giving way to a waking of the “sleeping giant” of American politics. In this paper I undertake an initial empirical test of whether this mobilization occurred in 2004 in a certain electoral context. Specifically, I match individual-level data on Latino political behavior in the 2004 election cycle with advertising data on the density of immigration advertising in Congressional races to determine whether Latinos are mobilized to engage with the political process in issue environments emphasizing immigration. I find that in House races where immigration is a particularly salient part of the political arena, Latino citizens and non-citizens alike are not more likely to report being more engaged with or interested in the political process; additionally, in these environments Latino citizens are not more likely to report intention to vote (in pre-election data) or turn out at higher rates (in post-election data). While this test is preliminary, and has significant limitations of both data and model, it provides little evidence of a mobilizing dynamic in 2004, at least in a particular electoral context.

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Document Type: application/pdf
Page count: 20
Word count: 5297
Text sample:
Campaign Advertising Issue Environments and Latino Political Behavior in 2004 House Elections1 Michael J. Keane Ph.D. Candidate University of Notre Dame mkeane2@nd.edu 1 Prepared for presentation at the 66th Annual Meeting of the Midwest Political Science Association Chicago IL April 3-6 2008. Immigration Campaign Advertising and Latino Political Behavior in the 2004 Elections Abstract Observers of recent election cycles in the United States have increasingly cited the Latino population as a “swing” element of the electorate and have offered
Rican or something else?” Interest: Derived from item cka01; “Some people seem to follow what is going on in government and public affairs most of the time whether there is an election or not. Others are not that interested or are interested in other things. Would you say you follow what is going on in government and public affairs most of the time some of the time only now and then or hardly at all?” Re-coded so that (4)


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