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Candidates and Context: A Multilevel Analysis of Candidate Advertising

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Abstract:

Using hierarchical linear modeling, I analyze candidate advertising in 2004 House campaigns. Candidate attributes and characteristics of congressional districts influence the issues candidates use in their television advertisements.

Most Common Document Word Stems:

issu (213), candid (165), level (119), campaign (86), model (71), 1 (67), parti (64), polit (59), ad (58), variabl (52), j (52), 2006 (51), 2002 (50), advertis (46), air (46), one (43), voter (41), mention (40), rhetor (39), find (38), elect (37),
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Name: MPSA Annual National Conference
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http://www.indiana.edu/~mpsa/


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MLA Citation:

Fleming, David. "Candidates and Context: A Multilevel Analysis of Candidate Advertising" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL, Apr 03, 2008 <Not Available>. 2013-12-14 <http://citation.allacademic.com/meta/p266407_index.html>

APA Citation:

Fleming, D. J. , 2008-04-03 "Candidates and Context: A Multilevel Analysis of Candidate Advertising" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL Online <APPLICATION/PDF>. 2013-12-14 from http://citation.allacademic.com/meta/p266407_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Using hierarchical linear modeling, I analyze candidate advertising in 2004 House campaigns. Candidate attributes and characteristics of congressional districts influence the issues candidates use in their television advertisements.

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Associated Document Available MPSA Annual National Conference
Associated Document Available All Academic Inc.
Associated Document Available Political Research Online

Document Type: application/pdf
Page count: 44
Word count: 10642
Text sample:
Context and Candidate Characteristics: A Multilevel Analysis of Candidate Advertising 1 David J. Fleming Department of Political Science University of Wisconsin Madison 110 North Hall 1050 Bascom Mall Madison WI 53706 davidfleming@wisc.edu April 5 2008 1 This paper was originally prepared for the 2008 meeting of the Midwest Political Science Association Chicago IL April 3-6. Introduction There have been conflicting accounts regarding the role of campaign rhetoric in American elections. On one hand candidates are often criticized for “talking
38 Economic Issues 35 Social Issues 23 Consensus Issues 0 Moral Values 0 Other 2 Not Sure 2 Source: NBC News and Wall Street Journal Poll May 1-May 3 2004. "Please tell me which one of the following issues will be most important to you personally in your voting for Congress and president this year…" Note: I aggregated the 7 issues asked into these 5 groups (excluding "other" and "not sure). To code the issues I used a similar


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