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Gender-Bending: Candidate Strategy and Voter Choice in a Marketing Age

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Abstract:

How do voters react to a candidate's gender in the age of marketing? In this study, I use an original experiment to investigate the effects of a candidate's gender-based strategies on voters' perceptions.

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Name: MPSA Annual National Conference
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http://www.indiana.edu/~mpsa/


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MLA Citation:

Schneider, Monica. "Gender-Bending: Candidate Strategy and Voter Choice in a Marketing Age" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL, Apr 03, 2008 <Not Available>. 2013-12-14 <http://citation.allacademic.com/meta/p266428_index.html>

APA Citation:

Schneider, M. C. , 2008-04-03 "Gender-Bending: Candidate Strategy and Voter Choice in a Marketing Age" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL Online <APPLICATION/PDF>. 2013-12-14 from http://citation.allacademic.com/meta/p266428_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: How do voters react to a candidate's gender in the age of marketing? In this study, I use an original experiment to investigate the effects of a candidate's gender-based strategies on voters' perceptions.

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Associated Document Available MPSA Annual National Conference
Associated Document Available All Academic Inc.
Associated Document Available Political Research Online

Document Type: application/pdf
Page count: 39
Word count: 11722
Text sample:
Gender Bending or Gender Reinforcing?: Effects of Candidate Strategies on Voters Monica C. Schneider Assistant Professor Department of Political Science Miami University of Ohio Oxford OH mschneider@muohio.edu *Paper prepared for delivery at the 2008 Midwest Meeting of the American Political Science Association Chicago IL. I thank Chad Benesh Christine Esckilsen Steve Hanson Sharon Vanorny and Jon Wittman for website creation Katie Arnold Morgan Kavanaugh Ryan Kopischke Tasha Phillips and Catherine Wood for data entry and James N. Druckman John
Campaign Consultants: A Subfield in Search of Theory." PS: Political Science and Politics 31 (2):145-9. Walsh Katherine Cramer and Virginia Sapiro. 2004. "Marketing Congressional Candidates to Male and Female Audiences: The Performance of Gender in Campaign Television Advertisements." In Getting Men to Get It: What Men Really think of Women in Politics forthcoming ed. A. Brown. Wyatt Edward. 2004. "Seeking Women's Votes Clark Changes His Style." The New York Times January 9 A1. Zipp John F. and Eric Plutzer.


Similar Titles:
When Gender and Gender Stereotypes Collide: An Experimental Examination of the Effects of Gender and Gender Stereotypes on Candidate Choice

Political Gender Stereotypes and Voting for Women Candidates in 2010


 
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