All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Know me, Love me, Fear me...: The Anatomy of Poster Design. Candidate posters in the 2007 French legislative elections
Unformatted Document Text:  Know me, Love me, Fear me...: The Anatomy of Poster Design Candidate posters in the 2007 French legislative elections 1 DELIA DUMITRESCU The Ohio State University ## email not listed ## Abstract: Election posters are a defining mark of campaigns in many countries, with French legislative candidates spending on average over 20% of their campaign communication budget on them alone. This paper addresses the question of the communicational purposes that candidates assign to posters. Drawing on the cognitive psychology, on research in emotion in politics and on visual grammar research, I argue that candidates use posters both (1) to provide factual information and (2) to visually signal their viability in elections. Through content analysis of 256 candidate posters in the 2007 French legislative elections, using a computer software to compare information and visual areas in posters, I find that: (a) all candidates provide some factual information cues (i.e. they want voters to “know” them); however, candidates with high winning potential are significantly more likely to use posters for visual self promotion than information. (b) These same candidates are significantly more likely to signal they possess excellent candidate credentials, through eye contact and photographic choices (enticing voters to “love” them). (c) Candidate eye-contact making in posters significantly increased their vote share in the first round of the 2007 legislative elections (even controlling for incumbency and other high elected office), suggesting that this signaling in poster content is purposive. KEYWORDS: campaign communication, election posters, visual signaling, information cues, French 2007 legislative elections Paper prepared for the 2008 Midwest Political Science Association Conference, Chicago IL, April 3-6, 2008 1 I am deeply indebted to Nicolae Mihalache for creating the content analysis software. I would like to thank Tony Mughan for his many comments and discussions which improved the paper considerably. I would also like to thank Razvan Gurau for his assistance with data collection.

Authors: Dumitrescu, Delia.
first   previous   Page 1 of 38   next   last



background image
Know me, Love me, Fear me...: The Anatomy of Poster Design
Candidate posters in the 2007 French legislative elections
DELIA DUMITRESCU
The Ohio State University
## email not listed ##
Abstract:
Election posters are a defining mark of campaigns in many countries, with French
legislative candidates spending on average over 20% of their campaign
communication budget on them alone. This paper addresses the question of the
communicational purposes that candidates assign to posters. Drawing on the
cognitive psychology, on research in emotion in politics and on visual grammar
research, I argue that candidates use posters both (1) to provide factual
information and (2) to visually signal their viability in elections. Through content
analysis of 256 candidate posters in the 2007 French legislative elections, using a
computer software to compare information and visual areas in posters, I find that:
(a) all candidates provide some factual information cues (i.e. they want voters to
“know” them); however, candidates with high winning potential are significantly
more likely to use posters for visual self promotion than information. (b) These
same candidates are significantly more likely to signal they possess excellent
candidate credentials, through eye contact and photographic choices (enticing
voters to “love” them). (c) Candidate eye-contact making in posters significantly
increased their vote share in the first round of the 2007 legislative elections (even
controlling for incumbency and other high elected office), suggesting that this
signaling in poster content is purposive.

KEYWORDS: campaign communication, election posters, visual signaling, information cues,
French 2007 legislative elections

Paper prepared for the 2008 Midwest Political Science Association Conference, Chicago IL,
April 3-6, 2008
1
I am deeply indebted to Nicolae Mihalache for creating the content analysis software. I would like to thank Tony
Mughan for his many comments and discussions which improved the paper considerably. I would also like to thank
Razvan Gurau for his assistance with data collection.


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 1 of 38   next   last

©2012 All Academic, Inc.