All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Know me, Love me, Fear me...: The Anatomy of Poster Design. Candidate posters in the 2007 French legislative elections
Unformatted Document Text:  Know Me, Love Me, Fear Me…: The Anatomy of Poster Design Dumitrescu relationship with each voter and try to persuade them that they posses these qualities. Yet, they can signal them, by relying on automatic reactions: Kress & Van Leeuwen (2006) show that pictures establish a social-like relationship between the people “represented” in the image and the viewer. Thus, like in direct every day social contacts, the angle between the viewer’s position (as signified by that of the camera), and candidates’ body pose in the poster is indicative of the degree of involvement in this relationship: a frontal angle picture invites full involvement with the candidate, while an oblique angle indicates “detachment” from the viewer. Moreover, the candidate looking directly in the camera, and therefore, into the viewer’s eyes, is effectively “addressing the viewers with a visual “you”” (2006: 117), thereby creating a direct contact between the represented individual and onlookers. By directly looking at her, “the [represented] participant’s gaze demands something from the viewer, demands that the viewer enter into some kind of imaginary relationship with them.” (2006: 117, emphasis added). Finally, the distance of the shot (close-up, medium or long) is a statement of the degree of intimacy that the candidate claims with the viewer; the closer the shot, the closer the candidate appears to stand to the viewer, and the greater the social degree of intimacy in their relationship is implied to be (2006: 124). Based on this theoretical framework, several hypotheses can thus be formulated: H4: Faced with uncertainty as to their qualification for the second round, and/or their chances in winning a plurality of votes in the first round, potential winning candidates are more likely to signal resolve than other candidates. That means that they are more likely to make eye contact (H4a), more likely to be pictured from a frontal angle (H4b) and more likely to be pictured from a closer range (H4c). 11

Authors: Dumitrescu, Delia.
first   previous   Page 12 of 38   next   last



background image
Know Me, Love Me, Fear Me…: The Anatomy of Poster Design
Dumitrescu
relationship with each voter and try to persuade them that they posses these qualities. Yet, they
can signal them, by relying on automatic reactions:
Kress & Van Leeuwen (2006) show that pictures establish a social-like relationship
between the people “represented” in the image and the viewer. Thus, like in direct every day
social contacts, the angle between the viewer’s position (as signified by that of the camera), and
candidates’ body pose in the poster is indicative of the degree of involvement in this relationship:
a frontal angle picture invites full involvement with the candidate, while an oblique angle
indicates “detachment” from the viewer. Moreover, the candidate looking directly in the camera,
and therefore, into the viewer’s eyes, is effectively “addressing the viewers with a visual “you””
(2006: 117), thereby creating a direct contact between the represented individual and onlookers.
By directly looking at her, “the [represented] participant’s gaze demands something from the
viewer, demands that the viewer enter into some kind of imaginary relationship with them.”
(2006: 117, emphasis added). Finally, the distance of the shot (close-up, medium or long) is a
statement of the degree of intimacy that the candidate claims with the viewer; the closer the shot,
the closer the candidate appears to stand to the viewer, and the greater the social degree of
intimacy in their relationship is implied to be (2006: 124).
Based on this theoretical framework, several hypotheses can thus be formulated:
H4: Faced with uncertainty as to their qualification for the second round, and/or their chances in
winning a plurality of votes in the first round, potential winning candidates are more likely to
signal resolve than other candidates. That means that they are more likely to make eye contact
(H4a), more likely to be pictured from a frontal angle (H4b) and more likely to be pictured from
a closer range (H4c).
11


Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 12 of 38   next   last

©2012 All Academic, Inc.