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Know me, Love me, Fear me...: The Anatomy of Poster Design. Candidate posters in the 2007 French legislative elections
Unformatted Document Text:  Know Me, Love Me, Fear Me…: The Anatomy of Poster Design Dumitrescu Table 2. Information elements present on posters by Electoral history and Major Party Party Name on the Poster (Yes=1) Slogan on the Poster (Yes=1) Additional Information (Yes=1) Major Party -1.52** (-5.36) - -.69* (-2.10) - ns - Electoral history - -.82** (-4.83) - -.68** (-3.21) - .43** (2.66) Log-likelihood Chi square 30.68** 25.88** 5.51 12.37** ns 7.29* Pseudo-R 2 .09 .07 .02 .05 .00 .02 Note: Logit regression results. Cell entries represent coefficients with t-statistics in parentheses. “Electoral history” is a three category variable which accounts for party results in the 2007 and 2002 presidential elections, as explained in the text. The “Major party” variable takes a value of “1” for the three major French parties and 0 for the rest. N=256. ** Indicates significance at .01 or better. * Indicates significance at .05 or better. 31

Authors: Dumitrescu, Delia.
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Know Me, Love Me, Fear Me…: The Anatomy of Poster Design
Dumitrescu
Table 2. Information elements present on posters by Electoral history and Major Party
Party Name
on the Poster
(Yes=1)
Slogan
on the Poster
(Yes=1)
Additional
Information
(Yes=1)
Major Party
-1.52**
(-5.36)
-
-.69*
(-2.10)
- ns -
Electoral history
-
-.82**
(-4.83)
-
-.68**
(-3.21)
-
.43**
(2.66)
Log-likelihood
Chi square
30.68** 25.88** 5.51 12.37** ns
7.29*
Pseudo-R
2
.09 .07 .02 .05 .00 .02
Note: Logit regression results. Cell entries represent coefficients with t-statistics in parentheses.
“Electoral history” is a three category variable which accounts for party results in the 2007 and 2002 presidential elections, as explained in the
text. The “Major party” variable takes a value of “1” for the three major French parties and 0 for the rest. N=256.
** Indicates significance at .01 or better. * Indicates significance at .05 or better.














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