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Darfur: Mass Media Framing of International Intervention, 2003-2007
Unformatted Document Text:  was presented more forcefully. Examples of strong pro-intervention language include: “I send out a call to President Bush and the international community. I support international military intervention. If nothing is done we may be watching a worse human tragedy than we witnessed in Rwanda.” (President of Chad, Idriss Déby, as quoted in NBC, 2006, Mar. 13) “If not the UN, then I’m not quite sure what they are there for. What is the UN if not to step up at a time and say ‘This is a genocide and let’s stop it.’ ” (George Clooney, as quoted in ABC, 2006, Apr. 27) “We will call genocide by its rightful name….The people of Darfur deserve more than sympathy. They deserve the active protection that UN peacekeepers can provide.” (President George Bush, as quoted in ABC, 2006, May 8) “Everyone knows what is needed to stop the bleeding-- a UN peacekeeping force with the fire-power and authority to protect civilians from attack—what might be called a muscular multilateralism.” (Former Assistant to President Bush, Michael Gerson as quoted in CBS, 2006, Sept. 14) In 2007, pro-intervention language dropped to the same level seen in 2005 but retained the strength of the language seen in 2006. Calls for action were highlighted by an interview with Mia Farrow, who commented “I’d like to see the UN send a peacekeeping force into the region, and if its not going into Darfur, then definitely to Darfur’s borders with Chad and Central African Republic immediately to stem the violence from going forward.” (as quoted in CBS, 2007, Feb. 7) 1TABLE 2 NUMBER OF STORIES ON NETWORK TV NEWS CONTAINING PRO AND ANTI-INTERVENTION FRAMES, BY YEAR* 2004 2005 2006 2007 TOTAL N=11 N=11 N=21 N=7 N=50 PRO ANTI PRO ANTI PRO ANTI PRO ANTI PRO ANTI 0 0 3/ 27% 1/ 9% 7/ 33% 0 2/ 28% 0 12/ 24% 1/ 2% *all stories running at least one minute in length. The competition to influence television coverage of Darfur involved governments, 18

Authors: Sidahmed, Abdel., Briggs, E.. and Soderlund, Walter.
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was presented more forcefully. Examples of strong pro-intervention language include: “I send
out a call to President Bush and the international community. I support international military
intervention. If nothing is done we may be watching a worse human tragedy than we witnessed
in Rwanda.” (President of Chad, Idriss Déby, as quoted in NBC, 2006, Mar. 13) “If not the UN,
then I’m not quite sure what they are there for. What is the UN if not to step up at a time and say
‘This is a genocide and let’s stop it.’ ” (George Clooney, as quoted in ABC, 2006, Apr. 27) “We
will call genocide by its rightful name….The people of Darfur deserve more than sympathy.
They deserve the active protection that UN peacekeepers can provide.” (President George Bush,
as quoted in ABC, 2006, May 8) “Everyone knows what is needed to stop the bleeding-- a UN
peacekeeping force with the fire-power and authority to protect civilians from attack—what
might be called a muscular multilateralism.” (Former Assistant to President Bush, Michael
Gerson as quoted in CBS, 2006, Sept. 14) In 2007, pro-intervention language dropped to the
same level seen in 2005 but retained the strength of the language seen in 2006. Calls for action
were highlighted by an interview with Mia Farrow, who commented “I’d like to see the UN send
a peacekeeping force into the region, and if its not going into Darfur, then definitely to Darfur’s
borders with Chad and Central African Republic immediately to stem the violence from going
forward.” (as quoted in CBS, 2007, Feb. 7)
1TABLE 2
NUMBER OF STORIES ON NETWORK TV NEWS CONTAINING PRO AND
ANTI-INTERVENTION FRAMES, BY YEAR*
2004
2005
2006 2007 TOTAL
N=11 N=11 N=21
N=7 N=50
PRO ANTI PRO ANTI PRO ANTI PRO ANTI PRO ANTI
0 0 3/ 27% 1/ 9% 7/ 33% 0 2/ 28% 0
12/ 24% 1/ 2%
*all stories running at least one minute in length.
The competition to influence television coverage of Darfur involved governments,
18


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