Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: Association for Education in Journalism and Mass Communication URL: http://www.aejmc.org
Citation: URL: http://citation.allacademic.com/meta/p271496_index.html Direct Link: HTML Code:

Lowry, Dennis. and Xie, Lei. "Curriculum Convergence from the Employer’s Perspective: An Analysis of Required Entry-Level Job Skills for Advertising, IMC, and Interactive Marketing Graduates" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2014-12-01 <http://citation.allacademic.com/meta/p271496_index.html>

Lowry, D. and Xie, L. , 2008-08-06 "Curriculum Convergence from the Employer’s Perspective: An Analysis of Required Entry-Level Job Skills for Advertising, IMC, and Interactive Marketing Graduates" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <APPLICATION/PDF>. 2014-12-01 from http://citation.allacademic.com/meta/p271496_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper reviews methodological flaws in some past studies of required employment skills for entry-level advertising and marketing jobs, and then develops a new deductive approach (using QDA Miner and WordStat software) to analyze 645 entry-level employment ads. The purpose of the study was to look for skills that transcend convergence in advertising, marketing, and the media, and to isolate skills that employers require regardless of the advertising/marketing major. Eleven skills were isolated and ranked, with the top Level I skills being: oral communication skills, writing skills, and organizational skills. Implications for curriculum convergence are discussed.

Similar Titles:

Education of Science Communication for Graduate Students to Develop Communication Skills and Mindset for Thinking Connectivity with Others

Who implements federal public policy? A study of the qualifications and education expected of federal civil servants and the curriculum of graduate level public administration programs.

Critical Skills in Education Leadership Doctoral Programs: Research, Evaluation, Policy, Law and Grant Writing Skills