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Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis
Unformatted Document Text:  Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis Rettie, R. and Brum, M. (2001). “M-commerce: The Role of SMS text messages.” In the Proceedings of the fourth biennial International Conference on Telecommunications and Information Markets (COTIM 2001), Karlsruhe, Germany. Rettie, R., Grandcolas, U., and Deakins, B. (2005). Text Message Advertising: Dramatic Effect on Purchase Intension, Kingston University & BT. Robins, F., (2003). “The marketing of 3G.” Marketing Intelligence & Planning, Vol. 21, No. 6, pp. 370-378. Rogers, E. (2003). Diffusion of Innovations (5th ed.). New York: Free Press.Saran, A., Curthirds, K., and Minor, M. (2005). “Ad Acceptance: Scale Development, Purification, and Validation of Acceptance of Advertising on the Mobile Telephones.” Department of Management, Marketing and International Business, The University of Texas-Pan American. Sarker, S. and Wells, J.D., (2003). “Understanding Mobile Handheld Device Use and AdoptioN.” Communications of the ACM, Vol. 46, No. 12, pp. 35-40. Sharma, C. (2006). “Sell Phones: What will make Mobile Advertising tick?” Retrieved 03/15/07 from, www.chetansharma.com SMS Marketing (2006). “Trend: SMS marketing no longer taboo?” Retreived 03/05/07, from http://www.fiercemobilecontent.com/story/trend-sms-marketing-no-longer-taboo/2006-09-25 Standing, G., Benson, S. and Karjaluoto, H. (2005). “Consumer perspectives on mobile advertising and marketing.” In the Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC), Perth, Australia, December. Stewart, D., and Pavlou, P. (2002). “From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media.” Journal Academy of Marketing Science, Vol. 30, No. 4, 376-397. Story , L. (2007). “For watching ads, cellphone users will get perks.” Retrieved 03/01/07 from, http://www.iht.com/articles/2007/01/19/yourmoney/mobile.php. Sultan, F., and Rohm, A. (2006). “Brand in the Hand: An Exploratory Study of Mobile Marketing Communications.” Institute for Global Innovation Management, Northeastern University. Tahtinen, J., and Salo, J. (2003). “Special Feature of Mobile Advertising and their Utilization.” Marketing, University of Oulu, Hawaii. Telephia (2006). “Cell Phone Usage Highest Among African-American and Hispanic Consumers, According to Telephia.” Retrieved 3/11/07 from, http://www.telephia.com/html/ insights_011706.html Tsang, M., Ho, S.-C., and Liang, T.-P. (2004). “Consumer Attitudes Toward Mobile Advertising.” International Journal of Electronic Commerce, Vol. 83, No. 3, pp. 65-78. Varshney, U. (2003). “Issues, requirements and support for location-intensive mobile commerce applications.” International Journal of Mobile Communications, Vol. 1. No. 3, pp. 247-263 Wehmeyer, K. and Muller-Lankenau, C. (2005). “Mobile Couponing - Measuring Consumers’ Acceptance and Preferences with a Limit Conjoint Approach.” In the Proceedings of the 18th Bled eConference, Bled, Slovenia. Wu, J.-H., & Wang, S.-C. (2004). “What drives mobile commerce? An empirical evaluation of the revised technology acceptance model.” Information & Management, Vol. 42, July. 30

Authors: Hanley, Michael. and Becker, Michael.
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Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis
Rettie, R. and Brum, M. (2001). “M-commerce: The Role of SMS text messages.” In the Proceedings of
the fourth biennial International Conference on Telecommunications and Information Markets
(COTIM 2001), Karlsruhe, Germany.
Rettie, R., Grandcolas, U., and Deakins, B. (2005). Text Message Advertising: Dramatic Effect on
Purchase Intension, Kingston University & BT.
Robins, F., (2003). “The marketing of 3G.” Marketing Intelligence & Planning, Vol. 21, No. 6, pp.
370-378.
Rogers, E. (2003). Diffusion of Innovations (5th ed.). New York: Free Press.
Saran, A., Curthirds, K., and Minor, M. (2005). “Ad Acceptance: Scale Development, Purification, and
Validation of Acceptance of Advertising on the Mobile Telephones.” Department of
Management, Marketing and International Business, The University of Texas-Pan American.
Sarker, S. and Wells, J.D., (2003). “Understanding Mobile Handheld Device Use and AdoptioN.”
Communications of the ACM, Vol. 46, No. 12, pp. 35-40.
Sharma, C. (2006). “Sell Phones: What will make Mobile Advertising tick?” Retrieved 03/15/07 from,
www.chetansharma.com
SMS Marketing (2006). “Trend: SMS marketing no longer taboo?” Retreived 03/05/07, from
http://www.fiercemobilecontent.com/story/trend-sms-marketing-no-longer-taboo/2006-09-25
Standing, G., Benson, S. and Karjaluoto, H. (2005). “Consumer perspectives on mobile advertising and
marketing.” In the Proceedings of the Australian & New Zealand Marketing Academy
Conference (ANZMAC), Perth, Australia, December.
Stewart, D., and Pavlou, P. (2002). “From Consumer Response to Active Consumer: Measuring the
Effectiveness of Interactive Media.” Journal Academy of Marketing Science, Vol. 30, No. 4,
376-397.
, L. (2007). “For watching ads, cellphone users will get perks.” Retrieved 03/01/07 from,
http://www.iht.com/articles/2007/01/19/yourmoney/mobile.php.
Sultan, F., and Rohm, A. (2006). “Brand in the Hand: An Exploratory Study of Mobile Marketing
Communications.” Institute for Global Innovation Management, Northeastern University.
Tahtinen, J., and Salo, J. (2003). “Special Feature of Mobile Advertising and their Utilization.”
Marketing, University of Oulu, Hawaii.
Telephia (2006). “Cell Phone Usage Highest Among African-American and Hispanic Consumers,
According to Telephia.” Retrieved 3/11/07 from, http://www.telephia.com/html/
insights_011706.html
Tsang, M., Ho, S.-C., and Liang, T.-P. (2004). “Consumer Attitudes Toward Mobile Advertising.”
International Journal of Electronic Commerce, Vol. 83, No. 3, pp. 65-78.
Varshney, U. (2003). “Issues, requirements and support for location-intensive mobile commerce
applications.” International Journal of Mobile Communications, Vol. 1. No. 3, pp. 247-263
Wehmeyer, K. and Muller-Lankenau, C. (2005). “Mobile Couponing - Measuring Consumers’
Acceptance and Preferences with a Limit Conjoint Approach.” In the Proceedings of the 18th
Bled eConference, Bled, Slovenia.
Wu, J.-H., & Wang, S.-C. (2004). “What drives mobile commerce? An empirical evaluation of the
revised technology acceptance model.” Information & Management, Vol. 42, July.
30


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