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Effects of Congruity, Sponsor Type, and News Story Valence on E-newspaper Outcomes
Unformatted Document Text:  Effects of Congruity 1 Running head: E-NEWSPAPER OUTCOMES Effects of Congruity, Sponsor Type, and News Story Valence on E-newspaper Outcomes Kyle Heim, doctoral student ## email not listed ## and Dr. Shelly Rodgers, associate professor ## email not listed ## University of Missouri-Columbia Submitted to the Association for Education in Journalism and Mass Communication Newspaper Division

Authors: Heim, Kyle. and Rodgers, Shelly.
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Effects of Congruity 1
Running head: E-NEWSPAPER OUTCOMES
Effects of Congruity, Sponsor Type, and News Story Valence on E-newspaper Outcomes
Kyle Heim, doctoral student ## email not listed ##
and Dr. Shelly Rodgers, associate professor ## email not listed ##
University of Missouri-Columbia
Submitted to the Association for Education in Journalism and Mass Communication
Newspaper Division


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