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How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005

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Abstract:

This paper studies the persuasive power of mass media during an election campaign. Using the availability of a three-wave rolling panel from the UK election campaign in 2005 and matching respondents with content analysis data from commentary in newspapers they read, we are estimating the impact of political slant on party and leader evaluations. Controlling for socioeconomic factors and partisan predispositions, and employing a growth model for change (and additional analysis with a fixed effects model), it is established that praise and criticism in the press positively affects feelings towards a party or leader, while indicating that Labour and the Conseratives, as well as their leaders, may also benefit substantially from criticism of their direct opponents.

Most Common Document Word Stems:

parti (209), media (172), campaign (149), newspap (106), effect (104), opinion (83), labour (77), polit (74), 0.000 (67), score (67), studi (65), respond (58), time (57), measur (54), impact (53), chang (53), model (50), data (50), elect (49), persuas (49), conserv (49),

Author's Keywords:

Elections, campaigns, media effects, media bias, multilevel modelling, fixed effects models
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Name: APSA 2008 Annual Meeting
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http://www.apsanet.org


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MLA Citation:

Brandenburg, Heinz. and van Egmond, Marcel. "How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005" Paper presented at the annual meeting of the APSA 2008 Annual Meeting, Hynes Convention Center, Boston, Massachusetts, Aug 28, 2008 <Not Available>. 2014-12-01 <http://citation.allacademic.com/meta/p281275_index.html>

APA Citation:

Brandenburg, H. and van Egmond, M. , 2008-08-28 "How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005" Paper presented at the annual meeting of the APSA 2008 Annual Meeting, Hynes Convention Center, Boston, Massachusetts Online <PDF>. 2014-12-01 from http://citation.allacademic.com/meta/p281275_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper studies the persuasive power of mass media during an election campaign. Using the availability of a three-wave rolling panel from the UK election campaign in 2005 and matching respondents with content analysis data from commentary in newspapers they read, we are estimating the impact of political slant on party and leader evaluations. Controlling for socioeconomic factors and partisan predispositions, and employing a growth model for change (and additional analysis with a fixed effects model), it is established that praise and criticism in the press positively affects feelings towards a party or leader, while indicating that Labour and the Conseratives, as well as their leaders, may also benefit substantially from criticism of their direct opponents.


Similar Titles:
The Effectiveness of Local Party Campaigns in the 2005 British General Election: Combining Evidence From Campaign Spending, Agent Survey Data and the British Election Study

The Effects of Digital Media on Political Knowledge and Participation in Election Campaigns: Evidence From Panel Data


 
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