Citation

Crisis Information Seeking and Sharing (CISS): Scale Development for Measuring Publics’ Communicative Behavior in Social-Mediated Public Health Crises

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Abstract:

Although publics’ information seeking and sharing behaviors have gained increasing importance in crisis communication research, consistent conceptualization and reliable scales for measuring these two types of communicative behavior, especially in social-mediated crises, are lacking. With a focus on public health crisis situations, this study first refined the conceptual framework of publics’ communicative behavior in social-mediated health crises. Then two multiple-item scales for measuring publics’ crisis information seeking and sharing (CISS) in public health crises were developed and tested by employing online survey dataset from a random national sample of 559 adults in the United States. Results indicate that there are eight types of crisis information seeking behavior and 18 types of crisis information sharing behavior, online and offline, crossing over platforms, channels and information sources. The two CISS scales reveal underlying processes of publics’ communicative behavior and provide a valid and reliable psychometric tool for public relations researchers and crisis communication managers to measure publics’ information seeking and sharing activities in social-mediated public health crisis communication.

Most Common Document Word Stems:

inform (200), crisi (180), public (112), share (106), health (105), seek (90), communic (79), cdc (71), social (68), media (59), post (59), item (56), behavior (54), factor (50), facebook (45), peopl (40), instagram (40), channel (40), pinterest (40), scale (39), platform (36),
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Name: AEJMC
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http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p1282140_index.html
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MLA Citation:

Lee, Yen-I. and Jin, Yan. "Crisis Information Seeking and Sharing (CISS): Scale Development for Measuring Publics’ Communicative Behavior in Social-Mediated Public Health Crises" Paper presented at the annual meeting of the AEJMC, Chicago Marriott Downtown Magnificent Mile, Chicago, IL, Aug 09, 2017 <Not Available>. 2017-07-17 <http://citation.allacademic.com/meta/p1282140_index.html>

APA Citation:

Lee, Y. and Jin, Y. , 2017-08-09 "Crisis Information Seeking and Sharing (CISS): Scale Development for Measuring Publics’ Communicative Behavior in Social-Mediated Public Health Crises" Paper presented at the annual meeting of the AEJMC, Chicago Marriott Downtown Magnificent Mile, Chicago, IL Online <APPLICATION/PDF>. 2017-07-17 from http://citation.allacademic.com/meta/p1282140_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Although publics’ information seeking and sharing behaviors have gained increasing importance in crisis communication research, consistent conceptualization and reliable scales for measuring these two types of communicative behavior, especially in social-mediated crises, are lacking. With a focus on public health crisis situations, this study first refined the conceptual framework of publics’ communicative behavior in social-mediated health crises. Then two multiple-item scales for measuring publics’ crisis information seeking and sharing (CISS) in public health crises were developed and tested by employing online survey dataset from a random national sample of 559 adults in the United States. Results indicate that there are eight types of crisis information seeking behavior and 18 types of crisis information sharing behavior, online and offline, crossing over platforms, channels and information sources. The two CISS scales reveal underlying processes of publics’ communicative behavior and provide a valid and reliable psychometric tool for public relations researchers and crisis communication managers to measure publics’ information seeking and sharing activities in social-mediated public health crisis communication.


Similar Titles:
Social Support, Trust, and Health Information Seeking Behavior (HISB): A Study Using the 2012 Annenberg National Health Communication Survey (ANHCS)


 
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