Citation

Campaigning on the Issues: Does Message Content Inform Issue Publics?

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

Nearly the entire debate over campaign impact has focused on the average effect of television advertising across all eligible voters. By ignoring heterogeneity in both message content and public interests, this approach can bias our estimate of campaign effects. Do all voters react in similar ways to campaign messages about various issues? Theories of political psychology suggest that individuals will be more attentive and receptive to campaign messages about issues they care about. In this paper I examine whether issue content of television advertising and the interests of issue publics shape learning, focusing specifically on senior citizens and campaign advertising about social security. Matching National Annenberg Election Surveys respondents to media markets and campaign advertising data from the 2000 presidential election, the analysis leverages a quasi-natural experimental design of spill-over media markets in which some individuals in non-battleground states are exposed to the advertising from battleground states.

Most Common Document Word Stems:

advertis (84), issu (69), campaign (59), secur (42), social (42), effect (40), senior (33), public (32), respond (30), state (28), posit (28), market (27), media (26), voter (25), panel (25), candid (25), learn (24), interview (23), polit (22), section (22), cross (22),
Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Southern Political Science Association
URL:
http://www.spsa.net


Citation:
URL: http://citation.allacademic.com/meta/p282795_index.html
Direct Link:
HTML Code:

MLA Citation:

Henderson, Michael. "Campaigning on the Issues: Does Message Content Inform Issue Publics?" Paper presented at the annual meeting of the Southern Political Science Association, Hotel Intercontinental, New Orleans, LA, Jan 07, 2009 <Not Available>. 2014-11-30 <http://citation.allacademic.com/meta/p282795_index.html>

APA Citation:

Henderson, M. , 2009-01-07 "Campaigning on the Issues: Does Message Content Inform Issue Publics?" Paper presented at the annual meeting of the Southern Political Science Association, Hotel Intercontinental, New Orleans, LA Online <PDF>. 2014-11-30 from http://citation.allacademic.com/meta/p282795_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Nearly the entire debate over campaign impact has focused on the average effect of television advertising across all eligible voters. By ignoring heterogeneity in both message content and public interests, this approach can bias our estimate of campaign effects. Do all voters react in similar ways to campaign messages about various issues? Theories of political psychology suggest that individuals will be more attentive and receptive to campaign messages about issues they care about. In this paper I examine whether issue content of television advertising and the interests of issue publics shape learning, focusing specifically on senior citizens and campaign advertising about social security. Matching National Annenberg Election Surveys respondents to media markets and campaign advertising data from the 2000 presidential election, the analysis leverages a quasi-natural experimental design of spill-over media markets in which some individuals in non-battleground states are exposed to the advertising from battleground states.


Similar Titles:
Effects of Candidates’ Social Media Presence on Political Attitudes: Activating Young Voters Online

Issue Information and Technological Choice in a Senate Election Campaign: News, Social Media, Candidate Communications, and Voter Learning

Effects of Television Spots: Relationships Among Candidate Evaluation, Issue Learning, and Voter Political Information Efficacy


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.