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The Effect of Media Literacy Education on Susceptibility to Media Bias

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Abstract:

Media literacy education programs are intended to educate students about how media are constructed visually and how they influence attitudes and behavior. This paper examines whether students who receive media literacy education are less susceptible to a nonverbal media bias effect. Operationally, a nonverbal media bias effect occurs when people, using visual information only, judge an interviewee more negatively when the interviewer's nonverbal behavior toward him is hostile rather than friendly. Groups of high school students were shown a brief political interview in which the interviewer's nonverbal behavior to the interviewee was friendly or hostile. They viewed the interview in a foreign language and so could only use visual and non-verbal cues. Students who actively participated in a media literacy course were compared to a control group of students who were not enrolled in the course. Results showed that while the control group showed nonverbal media bias effect and judged the interviewee more favorably when the interviewer was friendly, this effect disappeared for the media-educated group. Media literacy students seemed to be immune to the nonverbal media bias effect, judging the interviewee similarly regardless of whether the interviewer was friendly or hostile. These findings provide empirical support for the effectiveness of media literacy education programs which aim to increase elaborated information processing and increased mindfulness in responding to television news and informational programming.

Most Common Document Word Stems:

media (164), literaci (86), educ (77), interview (56), student (48), psycholog (40), behavior (38), social (36), bias (34), effect (34), journal (34), communic (34), inform (33), r (29), e (28), process (27), research (27), messag (26), televis (26), babad (25), new (24),

Author's Keywords:

media literacy, media education, media bias, instruction, social perception, non-fiction, television, nonverbal behavior
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Babad, Elisha., Peer, Eyal. and Hobbs, Renee. "The Effect of Media Literacy Education on Susceptibility to Media Bias" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 20, 2009 <Not Available>. 2017-09-11 <http://citation.allacademic.com/meta/p295538_index.html>

APA Citation:

Babad, E. , Peer, E. and Hobbs, R. , 2009-05-20 "The Effect of Media Literacy Education on Susceptibility to Media Bias" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL Online <APPLICATION/PDF>. 2017-09-11 from http://citation.allacademic.com/meta/p295538_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Media literacy education programs are intended to educate students about how media are constructed visually and how they influence attitudes and behavior. This paper examines whether students who receive media literacy education are less susceptible to a nonverbal media bias effect. Operationally, a nonverbal media bias effect occurs when people, using visual information only, judge an interviewee more negatively when the interviewer's nonverbal behavior toward him is hostile rather than friendly. Groups of high school students were shown a brief political interview in which the interviewer's nonverbal behavior to the interviewee was friendly or hostile. They viewed the interview in a foreign language and so could only use visual and non-verbal cues. Students who actively participated in a media literacy course were compared to a control group of students who were not enrolled in the course. Results showed that while the control group showed nonverbal media bias effect and judged the interviewee more favorably when the interviewer was friendly, this effect disappeared for the media-educated group. Media literacy students seemed to be immune to the nonverbal media bias effect, judging the interviewee similarly regardless of whether the interviewer was friendly or hostile. These findings provide empirical support for the effectiveness of media literacy education programs which aim to increase elaborated information processing and increased mindfulness in responding to television news and informational programming.


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