Author's Keywords: business students, education, societal marketing	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: BALAS Annual Conference URL: http://http://www.balas.org/
Citation: URL: http://citation.allacademic.com/meta/p296144_index.html Direct Link: HTML Code:

Ikeda, Ana., Veludo-de-Oliveira, Tânia. and Campomar, Marcos. "Business Students’ Perspective on Customer in Education" Paper presented at the annual meeting of the BALAS Annual Conference, ITESM, Guadalajara, Mexico, Apr 01, 2009 <Not Available>. 2013-05-05 <http://citation.allacademic.com/meta/p296144_index.html>

Ikeda, A. A., Veludo-de-Oliveira, T. M. and Campomar, M. C. , 2009-04-01 "Business Students’ Perspective on Customer in Education" Paper presented at the annual meeting of the BALAS Annual Conference, ITESM, Guadalajara, Mexico Online <PDF>. 2013-05-05 from http://citation.allacademic.com/meta/p296144_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This article analyzes the business students’ perspective on customer in education. Based on a literature review and a field research the main reason behind the research is to investigate whether business education is successful at instilling a sense of social and societal responsibility in business students (undergraduate and MBA executives). Results suggest that the respondents do not present a comprehensive knowledge of societal principles that should underlie the marketing approach in the educational sector. There is a need to educate students towards this perspective reinforcing or introducing social and societal principles to promote a more sustainable learning and responsible behaviors.

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