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Business Students’ Perspective on Customer in Education
Unformatted Document Text:  Business Students’ Perspective on Customer in Education Track: Educational Management and Teaching Cases Author´s information: 1. Ana Akemi IKEDA Associate Professor, University of São Paulo Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106 05508-900 São Paulo/SP – Brazil 2. Tânia Modesto VELUDO-DE-OLIVEIRA Doctoral Student, Cardiff School/University of São Paulo Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106 05508-900 São Paulo/SP – Brazil 3. Marcos Cortez CAMPOMAR Full Professor, University of São Paulo Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106 05508-900 São Paulo/SP – Brazil Keys words: Business students, Education, Societal marketing 1

Authors: Ikeda, Ana., Veludo-de-Oliveira, Tânia. and Campomar, Marcos.
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Business Students’ Perspective on Customer in Education
Track: Educational Management and Teaching Cases
Author´s information:
1. Ana Akemi IKEDA
Associate Professor, University of São Paulo
Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106
05508-900 São Paulo/SP – Brazil
2. Tânia Modesto VELUDO-DE-OLIVEIRA
Doctoral Student, Cardiff School/University of São Paulo
Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106
05508-900 São Paulo/SP – Brazil
3. Marcos Cortez CAMPOMAR
Full Professor, University of São Paulo
Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106
05508-900 São Paulo/SP – Brazil
Keys words: Business students, Education, Societal marketing
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