Business Students’ Perspective on Customer in Education
Track: Educational Management and Teaching Cases
Author´s information:
1. Ana Akemi IKEDA
Associate Professor, University of São Paulo
Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106
05508-900 São Paulo/SP – Brazil
2. Tânia Modesto VELUDO-DE-OLIVEIRA
Doctoral Student, Cardiff School/University of São Paulo
Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106
05508-900 São Paulo/SP – Brazil
3. Marcos Cortez CAMPOMAR
Full Professor, University of São Paulo
Av Prof Luciano Gualberto 908 – FEA/USP - sala E104/106
05508-900 São Paulo/SP – Brazil
Keys words: Business students, Education, Societal marketing
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