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Business Students Perspective on Customer in Education
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Kearins, K., Springett, D., 2003. Educating for sustainability: developing critical skills. Journal of
Management Education 27(2), 188-204.
Kotler, P.,1972. What consumerism means for marketers. Harvard Business Review 50(May-June),
48-57.
Kotler, P., Fox, K.,
1995. Strategic marketing for educational institutions, 2
nd
ed., Pearson Education,
Upper Saddle River, New Jersey.
Lehmann, D. R., 2005. Journal evolution and the development of marketing. Journal of Public Policy &
Marketing 24 (1), 137-142.
Malhotra, N. K., Miller, G.,1999. Social responsibility and the marketing educator: a focus on
stakeholders, ethical theories, and related codes of ethics. Journal of Business Ethics 19(1), 211-24.
Mintzberg, H.,1996. Managing government, governing management. Harvard Business Review 74(May-
June), 75-83.
Obermiller, C., Fleenor, P., Raven, P., 2005).
Students as customers or products:perceptions and
preferences of faculty and students.
Marketing Education Review 15(2), 27-36.
Petrof, J. V., Sayegh E. E., Vlahopoulos, P. I.,
1982. The influence of the school of business on the values
of its students. Academy of Marketing Science 10
(4), 500-513.
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| | Authors: Ikeda, Ana., Veludo-de-Oliveira, Tânia. and Campomar, Marcos. |
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Kearins, K., Springett, D., 2003. Educating for sustainability: developing critical skills. Journal of
Management Education 27(2), 188-204.
Kotler, P.,1972. What consumerism means for marketers. Harvard Business Review 50(May-June),
48-57.
Kotler, P., Fox, K.,
1995. Strategic marketing for educational institutions, 2
nd
ed., Pearson Education,
Upper Saddle River, New Jersey.
Lehmann, D. R., 2005. Journal evolution and the development of marketing. Journal of Public Policy &
Marketing 24 (1), 137-142.
Malhotra, N. K., Miller, G.,1999. Social responsibility and the marketing educator: a focus on
stakeholders, ethical theories, and related codes of ethics. Journal of Business Ethics 19(1), 211-24.
Mintzberg, H.,1996. Managing government, governing management. Harvard Business Review 74(May-
June), 75-83.
Obermiller, C., Fleenor, P., Raven, P., 2005).
Students as customers or products:perceptions and
preferences of faculty and students.
Marketing Education Review 15(2), 27-36.
Petrof, J. V., Sayegh E. E., Vlahopoulos, P. I.,
1982. The influence of the school of business on the values
of its students. Academy of Marketing Science 10
(4), 500-513.
17
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