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Business Students Perspective on Customer in Education
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Redding, Peter, 2005. “The evolving interpretations of customers in higher education: empowering the
elusive”.
International Journal of Consumer Studies 29(5), 409-417.
Schwartz, G., 1971. Marketing: the societal concept. University of Washington Business Review 31(1),
33-38.
Scott, R. A., 2003. The university as a moral force. On the Horizon 11 (2), 32-36.
Scrabec Jr., Q., 2000. A quality education is not customer driven. Journal of Education for Business
75(5), 298-300.
Shank, M. D., Walker, M., Hayes, T., 1995. Understanding professional service expectations: do we
know what our students expect in a quality education? Journal of Professional Services Marketing 13(1), 71-89.
Sharrock, G., 2000. Why students are not (just) customers (and other reflections on life after George),
Journal of Higher Education Policy and Management 22(2), 149-164.
Sirvanci, M., 1996. Are students the true customers of higher education? Quality Progress, 29 (10),
99-103.
Wragg, E. C., 1993. Humanity loses out in competition. Times Educational Supplement 10 (September),
18.
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| | Authors: Ikeda, Ana., Veludo-de-Oliveira, Tânia. and Campomar, Marcos. |
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Redding, Peter, 2005. “The evolving interpretations of customers in higher education: empowering the
elusive”.
International Journal of Consumer Studies 29(5), 409-417.
Schwartz, G., 1971. Marketing: the societal concept. University of Washington Business Review 31(1),
33-38.
Scott, R. A., 2003. The university as a moral force. On the Horizon 11 (2), 32-36.
Scrabec Jr., Q., 2000. A quality education is not customer driven. Journal of Education for Business
75(5), 298-300.
Shank, M. D., Walker, M., Hayes, T., 1995. Understanding professional service expectations: do we
know what our students expect in a quality education? Journal of Professional Services Marketing 13(1), 71-89.
Sharrock, G., 2000. Why students are not (just) customers (and other reflections on life after George),
Journal of Higher Education Policy and Management 22(2), 149-164.
Sirvanci, M., 1996. Are students the true customers of higher education? Quality Progress, 29 (10),
99-103.
Wragg, E. C., 1993. Humanity loses out in competition. Times Educational Supplement 10 (September),
18.
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