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Effects of Past and Anticipated Guilt on Individuals’ Health Intentions and Behavior and the Moderating Role of Past Behavior

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Abstract:

As a widely used guiding theory for health campaign design, the theory of planned behavior (TPB) has been criticized for focusing on cognitive variables only and failing to elicit emotional responses. The present study examined whether the addition of past and anticipated guilt would predict individuals’ exercise intentions and behavior under the theoretical framework of the TPB and whether individuals’ past behavior would moderate the effects of the two dimensions of guilt. Based on a two-wave longitudinal survey of 517 college students’ physical activity intentions and behavior, results showed that anticipated guilt, but not past guilt, significantly predicted physical activity intentions, over and above the influence of the TPB variables. It was further observed that anticipated guilt was a stronger predictor of intentions for participants who did not regularly participate in physical activity in the past than for those who did. Both theoretical contributions to the TPB and practical implications for health inventions are discussed.

Most Common Document Word Stems:

guilt (168), behavior (134), past (119), anticip (102), intent (62), physic (60), activ (59), self (51), individu (47), particip (46), p (43), emot (37), variabl (33), effect (31), psycholog (28), theori (28), studi (26), m (26), research (25), model (25), 001 (24),

Author's Keywords:

theory of planned behavior, health campaign design, guilt
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Wang, Xiao. "Effects of Past and Anticipated Guilt on Individuals’ Health Intentions and Behavior and the Moderating Role of Past Behavior" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 21, 2009 <Not Available>. 2017-09-11 <http://citation.allacademic.com/meta/p297016_index.html>

APA Citation:

Wang, X. , 2009-05-21 "Effects of Past and Anticipated Guilt on Individuals’ Health Intentions and Behavior and the Moderating Role of Past Behavior" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL Online <PDF>. 2017-09-11 from http://citation.allacademic.com/meta/p297016_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: As a widely used guiding theory for health campaign design, the theory of planned behavior (TPB) has been criticized for focusing on cognitive variables only and failing to elicit emotional responses. The present study examined whether the addition of past and anticipated guilt would predict individuals’ exercise intentions and behavior under the theoretical framework of the TPB and whether individuals’ past behavior would moderate the effects of the two dimensions of guilt. Based on a two-wave longitudinal survey of 517 college students’ physical activity intentions and behavior, results showed that anticipated guilt, but not past guilt, significantly predicted physical activity intentions, over and above the influence of the TPB variables. It was further observed that anticipated guilt was a stronger predictor of intentions for participants who did not regularly participate in physical activity in the past than for those who did. Both theoretical contributions to the TPB and practical implications for health inventions are discussed.


Similar Titles:
The Power of Collective Intelligence: Online Deliberation Effects on Intention to Participate in Genetic Research: An Extended Theory of Planned Behavior Approach

Health Promotion Through Serious Games: A Meta-Analysis of the Effects of Health Serious Games on Self-Efficacy, Enjoyment and Behavioral Intention


 
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