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Environmental Communication Online: A Content Analysis of U.S. National Environmental Websites

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Abstract:

This study examines social movement Internet use through a quantitative content analysis of the functions and features found on US national environmental group websites. While many scholars suggest that the Internet is a useful resource for environmentalists and other movement actors, few have studied how or to what degree most movement groups use the Internet. Drawing on alternative media and social movement studies, the study develops a typology of social movement communication, and contextualizes communication expectations in light of the character, culture and scope of national environmental groups. The study finds that the majority of environmental groups did not make use of all the communication function associated with social movement communication, but they did engage in providing information, making lateral linkages, and, somewhat contrary to expectations, action and mobilization. This exploratory work provides comprehensive, baseline data on how an important category of social movement actors use the web, and concludes by considering the implications for current theory.

Most Common Document Word Stems:

resskill, N (4), nmaking of the New Left. Berkeley, C (4), f Social Protest’, Journal of Communication 49(3 (4), xperiments on Media Effects’, Communication Research 9(2 (3), nd Frederic Stout (Eds.), The City Reader, 2nd ed., Londo (3), obilizatio (2), hange, pp. 71­96. Greenwich, Conn (2), ovements and New ICTs’, Information, Communication & Society 9(2 (2), dition. San Francisc (2), ublic Understanding of Science 9(2 (2), ssociations. Tarrow, S. (2005) Power in Movemen (2), d. Cambridge, M (2), aking Our Medi (2), usic/audi (1), % (1), ilm/vide (1), 0.4 (1), isual wor (1), nteraction & (1), 8% (1), ction & (1),

Author's Keywords:

Social movements, Internet, Web, environment, alternative media
Convention
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p297111_index.html
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MLA Citation:

Stein, Laura. "Environmental Communication Online: A Content Analysis of U.S. National Environmental Websites" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 20, 2009 <Not Available>. 2017-09-11 <http://citation.allacademic.com/meta/p297111_index.html>

APA Citation:

Stein, L. , 2009-05-20 "Environmental Communication Online: A Content Analysis of U.S. National Environmental Websites" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL Online <PDF>. 2017-09-11 from http://citation.allacademic.com/meta/p297111_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines social movement Internet use through a quantitative content analysis of the functions and features found on US national environmental group websites. While many scholars suggest that the Internet is a useful resource for environmentalists and other movement actors, few have studied how or to what degree most movement groups use the Internet. Drawing on alternative media and social movement studies, the study develops a typology of social movement communication, and contextualizes communication expectations in light of the character, culture and scope of national environmental groups. The study finds that the majority of environmental groups did not make use of all the communication function associated with social movement communication, but they did engage in providing information, making lateral linkages, and, somewhat contrary to expectations, action and mobilization. This exploratory work provides comprehensive, baseline data on how an important category of social movement actors use the web, and concludes by considering the implications for current theory.


 
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