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The Customer Care IT Tools as a Competitive Advantage Factor in the Brazilian Retail Industry
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The Customer Care IT Tools as a Competitive Advantage Factor in the Brazilian Retail Industry
Track: Information Technology Management
Authors:
Marcos Antonio Gaspar, Professor, Master Business Administration, Universidade Municipal de São
Caetano do Sul - São Caetano do Sul - SP / Brazil. Av. Goiás, 3400 – SCS (SP) / Brazil, Phone: 55 11
4239-3200 Extension 3445, Fax: 55 11 4221-9888, E-mail: marcos.## email not listed ##, preferred last name:
Gaspar.
Denis Donaire, Professor, PhD Business Administration, Universidade Municipal de São Caetano do Sul -
São Caetano do Sul - SP / Brazil. Av. Goiás, 3400 – SCS (SP) / Brazil, Phone: 55 11 4239-3200 Extension
3445, Fax: 55 11 4221-9888, E-mail: ## email not listed ##, preferred last name: Donaire.
Key words: E-commerce. Customer care. Brazilian retail companies.
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| | Authors: Gaspar, Marcos., Donaire, Denis. and dos Santos, Silvio. |
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1
The Customer Care IT Tools as a Competitive Advantage Factor in the Brazilian Retail Industry
Track: Information Technology Management
Authors:
Marcos Antonio Gaspar, Professor, Master Business Administration, Universidade Municipal de São
Caetano do Sul - São Caetano do Sul - SP / Brazil. Av. Goiás, 3400 – SCS (SP) / Brazil, Phone: 55 11
4239-3200 Extension 3445, Fax: 55 11 4221-9888, E-mail: marcos.## email not listed ##, preferred last name:
Gaspar.
Denis Donaire, Professor, PhD Business Administration, Universidade Municipal de São Caetano do Sul -
São Caetano do Sul - SP / Brazil. Av. Goiás, 3400 – SCS (SP) / Brazil, Phone: 55 11 4239-3200 Extension
3445, Fax: 55 11 4221-9888, E-mail: ## email not listed ##, preferred last name: Donaire.
Key words: E-commerce. Customer care. Brazilian retail companies.
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