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Business strategy and upgrading in global value chains: a multiple case study in Brazilian IT firms

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Abstract:

The focus of the research is the organizational strategy of firms connected to Global Value Chains (GVCs). The investigation is conducted through the multiple case study method. The sample is composed of Information Technology (IT) firms of Brazilian origin. All of them carry international operations. Primary data were collected in personal interviews. The literature review brings concepts related to GVCs, upgrading, and strategy. It’s indicated in the literature that GVC structure is designed by northern hemisphere firms. Upgrading is related to firm strategy. The argument is that proactive strategies yield upgrading. Studied cases’ strategy is characterized as well as attitude toward organizational innovation.

Most Common Document Word Stems:

firm (166), p (74), chain (73), upgrad (72), product (69), case (67), studi (57), global (54), develop (51), valu (46), strategi (41), high (38), market (35), busi (30), x (29), 2000 (29), countri (27), competit (26), research (26), activ (26), one (25),

Author's Keywords:

Business strategy, upgrading, global value chains, organizational innovation.
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Name: BALAS Annual Conference
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http://http://www.balas.org/


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MLA Citation:

ARMANDO, EDUARDO. and FISCHMANN, ADALBERTO. "Business strategy and upgrading in global value chains: a multiple case study in Brazilian IT firms" Paper presented at the annual meeting of the BALAS Annual Conference, ITESM, Guadalajara, Mexico, Apr 01, 2009 <Not Available>. 2013-05-05 <http://citation.allacademic.com/meta/p298895_index.html>

APA Citation:

ARMANDO, E. and FISCHMANN, A. A. , 2009-04-01 "Business strategy and upgrading in global value chains: a multiple case study in Brazilian IT firms" Paper presented at the annual meeting of the BALAS Annual Conference, ITESM, Guadalajara, Mexico Online <PDF>. 2013-05-05 from http://citation.allacademic.com/meta/p298895_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The focus of the research is the organizational strategy of firms connected to Global Value Chains (GVCs). The investigation is conducted through the multiple case study method. The sample is composed of Information Technology (IT) firms of Brazilian origin. All of them carry international operations. Primary data were collected in personal interviews. The literature review brings concepts related to GVCs, upgrading, and strategy. It’s indicated in the literature that GVC structure is designed by northern hemisphere firms. Upgrading is related to firm strategy. The argument is that proactive strategies yield upgrading. Studied cases’ strategy is characterized as well as attitude toward organizational innovation.

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