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Business strategy and upgrading in global value chains: a multiple case study in Brazilian IT firms
Unformatted Document Text:  Business strategy and upgrading in global value chains: a multiple case study in Brazilian IT firms Track: SME development (Conference) and Strategies for Global Competitiveness (General Latin American Business). Key words: Business strategy, upgrading, global value chains. Business strategy and upgrading in global value chains: a multiple case study in Brazilian IT firms Abstract The focus of the research is the organizational strategy of firms connected to Global Value Chains (GVCs). The investigation is conducted through the multiple case study method. The sample is composed of Information Technology (IT) firms of Brazilian origin. All of them carry international operations. Primary data were collected in personal interviews. The literature review brings concepts related to GVCs, upgrading, and strategy. It’s indicated in the literature that GVC structure is designed by northern hemisphere firms. Upgrading is related to firm strategy. The argument is that proactive strategies yield upgrading. Studied cases’ strategy is characterized as well as attitude toward organizational innovation. Key words: Business strategy, upgrading, global value chains, organizational innovation. Introduction and objetives

Authors: ARMANDO, EDUARDO. and FISCHMANN, ADALBERTO.
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Business strategy and upgrading in global value chains: a multiple case study in Brazilian IT firms
Track: SME development (Conference) and Strategies for Global Competitiveness (General Latin American Business).
Key words: Business strategy, upgrading, global value chains.
Business strategy and upgrading in global value chains: a multiple case study in Brazilian IT firms
Abstract
The   focus   of   the   research   is   the   organizational   strategy   of   firms   connected   to   Global   Value   Chains   (GVCs).   The 
investigation is conducted through the multiple case study method. The sample is composed of  Information Technology 
(IT) firms of Brazilian origin. All of them carry international operations. Primary data were collected in personal interviews. 
The literature review brings concepts related to GVCs, upgrading, and strategy. It’s indicated in the literature that GVC 
structure is designed by northern hemisphere firms. Upgrading is related to firm strategy. The argument is that proactive 
strategies yield upgrading. Studied cases’ strategy is characterized as well as attitude toward organizational innovation. 
Key words: Business strategy, upgrading, global value chains, organizational innovation.
Introduction and objetives


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