Citation

The Production of Spectacle / The Spectacle of Production: An Ethnographic Study of Film/TV Media Production

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

As Walter Benjamin noted, the production of commercial film and television constitutes a spectacle. Based on ethnographic fieldwork in Hollywood and Hong Kong, I examine several visual images that are created and on- and off-screen forms of spectacle. I focus on the audience of media workers who mediate in the immediate site of production: film and television sets. Media workers form a preliminary audience that requires further study. Many media workers are not concerned with educating or enlightening audiences about how to be citizens or consumers; in fact, many of these media workers during filming consider audiences as secondary to themselves as spectators. To provide a historical anchor for my claim, I invoke Tom Gunning’s theorization of “cinema of attractions”. The inspiration for this early period of filmmaking – magic shows, vaudeville, and circuses - continues to permeate the character of film/TV production in Hollywood and Hong Kong. Early film’s key feature of provoking stimulus illustrates my point that forms of interactivity are happening long before paying audiences view the finished product. The immediate “audience” of media workers is a participatory one that “talks back to” the images on the factory floor of production in ways that show that reception is simultaneously occurring amid production. This immediate audience’s capacity to mediate should not be underestimated in the study of how and why media plays a powerful role since decisions about how imagery and performance are created are determined not only by studio executives and corporations but also by individuals “below-the-line” .

Most Common Document Word Stems:

film (125), product (64), media (55), worker (52), audienc (50), spectacl (48), set (41), actor (38), televis (35), director (33), imag (27), would (27), child (26), produc (25), earli (25), extra (24), process (24), work (23), camera (22), gun (22), scene (22),

Author's Keywords:

media production, anthropology, ethnography, spectacle, Hollywood, Hong Kong
Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p299123_index.html
Direct Link:
HTML Code:

MLA Citation:

Martin, Sylvia. "The Production of Spectacle / The Spectacle of Production: An Ethnographic Study of Film/TV Media Production" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 21, 2009 <Not Available>. 2017-09-11 <http://citation.allacademic.com/meta/p299123_index.html>

APA Citation:

Martin, S. J. , 2009-05-21 "The Production of Spectacle / The Spectacle of Production: An Ethnographic Study of Film/TV Media Production" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL Online <PDF>. 2017-09-11 from http://citation.allacademic.com/meta/p299123_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: As Walter Benjamin noted, the production of commercial film and television constitutes a spectacle. Based on ethnographic fieldwork in Hollywood and Hong Kong, I examine several visual images that are created and on- and off-screen forms of spectacle. I focus on the audience of media workers who mediate in the immediate site of production: film and television sets. Media workers form a preliminary audience that requires further study. Many media workers are not concerned with educating or enlightening audiences about how to be citizens or consumers; in fact, many of these media workers during filming consider audiences as secondary to themselves as spectators. To provide a historical anchor for my claim, I invoke Tom Gunning’s theorization of “cinema of attractions”. The inspiration for this early period of filmmaking – magic shows, vaudeville, and circuses - continues to permeate the character of film/TV production in Hollywood and Hong Kong. Early film’s key feature of provoking stimulus illustrates my point that forms of interactivity are happening long before paying audiences view the finished product. The immediate “audience” of media workers is a participatory one that “talks back to” the images on the factory floor of production in ways that show that reception is simultaneously occurring amid production. This immediate audience’s capacity to mediate should not be underestimated in the study of how and why media plays a powerful role since decisions about how imagery and performance are created are determined not only by studio executives and corporations but also by individuals “below-the-line” .


Similar Titles:
Media Audience Studies and Consumption: Audience Response to Product Placement in the Makeover Reality Genre

Actors, Actants, Activities, and Audiences in Cross-Media News Work: Extending the Model of Journalism

Workstyles in the Media Production Industries: Mapping Media Work


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.