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Corporate Environmental Responsibility and Website: A Content Analysis of 2007 Fortune Global 500 Companies Websites
Unformatted Document Text:  Corporate Environmental Responsibility and Website: A Content Analysis of 2007 Fortune Global 500 Companies Websites Abstract This study investigated 2008 Fortune global 500 corporate websites with regard to how the corporate websites present environmental information and encourage dialogue with the public through their websites. This study grouped 2008 Fortune global 500 companies by region – North America, Europe, and Asia – and then analyzed what environmental issues they prioritize and how they share global environmental issues (e.g., climate changes) and whether they are any regional environmental issues that each region prioritizing (e.g., air pollution, water conservation, and deforestation). The results showed that European corporate websites are paid more attention to environmental issues, followed by North America and Asia respectively. With regard to environmental issues, most corporate websites place more importance on climate changes and resource/waste management but less importance on ecosystem management, and environmental governance. With regard to dialogic features, corporate websites are not fully employing the dialogic capacity. The results implicate that although corporate websites play a pivot role as an environmental information provider, they still are not fully employing dialogic features of the Internet. Key words: ESR (Environmental Social Responsibility), ESC (Environmental Social Control: disclosure, regulation, subsidies) 1

Authors: Kim, Daejoong., Kang, Sinuk. and Nam, Yoonjae.
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Corporate Environmental Responsibility and Website:
A Content Analysis of 2007 Fortune Global 500 Companies Websites
This study investigated 2008 Fortune global 500 corporate websites with regard to how 
the corporate websites present environmental information and encourage dialogue with the 
public through their websites. This study grouped 2008 Fortune global 500 companies by region 
– North America, Europe, and Asia – and then analyzed what environmental issues they 
prioritize and how they share global environmental issues (e.g., climate changes) and whether 
they are any regional environmental issues that each region prioritizing (e.g., air pollution, water 
conservation, and deforestation).  The results showed that European corporate websites are paid 
more attention to environmental issues, followed by North America and Asia respectively. With 
regard to environmental issues, most corporate websites place more importance on climate 
changes and resource/waste management but less importance on ecosystem management, and 
environmental governance. With regard to dialogic features, corporate websites are not fully 
employing the dialogic capacity. The results implicate that although corporate websites play a 
pivot role as an environmental information provider, they still are not fully employing dialogic 
features of the Internet.
Key words: ESR (Environmental Social Responsibility), ESC (Environmental Social Control: 
disclosure, regulation, subsidies)

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