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It Looks So Cool to Use Podcast!: Exploring Motivations, Gratifications, and Attitudes Toward Using Podcasts Among College Students

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Abstract:

Despite its increasing use and potential benefits for college education, podcasts have been little studied in the literature of the use and gratifications theory. To explore the relationship between podcasts use and its levels of gratifications among college students, this study investigated students’ motivations, behaviors and attitudes in uses with respect to podcasts as the medium. Based on a survey sample of 636 college students at a Midwestern university, this study found that students may have six motivations for podcasts: 1) Voyeurism/Social interaction/Companionship, 2) Entertainment/Relaxation/Arousal, 3) Education/Information, 4) Pastime/Escape, 5) Habit, and 6) Convenience. Of the six identified motivations, Education/Information clearly showed that podcasts have become widely used among students as an appealing medium for their school work. Moreover, as similar as the cellular phone study, this study identified a Fashion motivation for podcasts use. Lastly, this study found and discussed noticeable differences and similarities between podcasts and television regarding users’ motivations, the interrelationships among motivations, and the predictive relationships between motivations and behavioral/attitudinal aspects of using the medium.

Most Common Document Word Stems:

use (251), podcast (247), motiv (201), gratif (128), student (90), colleg (81), studi (72), televis (71), research (66), media (66), among (60), 1 (51), factor (49), p (48), 2 (46), 3 (45), show (40), level (40), conveni (35), rubin (35), item (34),

Author's Keywords:

Podcast, uses and gratifications, college students
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Name: International Communication Association
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MLA Citation:

Chung, Mun-Young. and Kim, Hyang Sook. "It Looks So Cool to Use Podcast!: Exploring Motivations, Gratifications, and Attitudes Toward Using Podcasts Among College Students" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 20, 2009 <Not Available>. 2017-09-11 <http://citation.allacademic.com/meta/p300784_index.html>

APA Citation:

Chung, M. and Kim, H. , 2009-05-20 "It Looks So Cool to Use Podcast!: Exploring Motivations, Gratifications, and Attitudes Toward Using Podcasts Among College Students" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL Online <APPLICATION/PDF>. 2017-09-11 from http://citation.allacademic.com/meta/p300784_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Despite its increasing use and potential benefits for college education, podcasts have been little studied in the literature of the use and gratifications theory. To explore the relationship between podcasts use and its levels of gratifications among college students, this study investigated students’ motivations, behaviors and attitudes in uses with respect to podcasts as the medium. Based on a survey sample of 636 college students at a Midwestern university, this study found that students may have six motivations for podcasts: 1) Voyeurism/Social interaction/Companionship, 2) Entertainment/Relaxation/Arousal, 3) Education/Information, 4) Pastime/Escape, 5) Habit, and 6) Convenience. Of the six identified motivations, Education/Information clearly showed that podcasts have become widely used among students as an appealing medium for their school work. Moreover, as similar as the cellular phone study, this study identified a Fashion motivation for podcasts use. Lastly, this study found and discussed noticeable differences and similarities between podcasts and television regarding users’ motivations, the interrelationships among motivations, and the predictive relationships between motivations and behavioral/attitudinal aspects of using the medium.


Similar Titles:
Pilot study: How do Chinese students change their social media habits after moving to the United States, and what factors motivate this change?


 
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