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Source Cues in Online News: Is Proximate Source More Powerful Than Distal Sources? (TOP Student Paper)

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Abstract:

With the rise of news aggregators, internet start pages and portal sites, there now exists a chain of sources for any piece of online news. Credible portals sometimes carry news items published by non-credible sources, but do users really factor in all the distal sources or do they rely simply on the proximate source delivering the news? Dual process models in psychology would predict that source is a peripheral cue and only those who are highly involved in the topic of the story would care to dig deeper.
We tested this proposition with a 2 (Issue involvement: High vs. Low) x 2 (Proximal source credibility: High vs. Low) x 2 (Distal source credibility: High vs. Low) full-factorial between-subjects experiment (N = 238) and found that while highly involved readers considered both proximate and distal sources, low-involvement readers were primarily influenced by the proximate source. Implications of these findings are discussed.

Most Common Document Word Stems:

credibl (255), news (255), sourc (198), portal (133), perceiv (131), site (103), involv (103), cue (98), agenc (95), onlin (85), stori (75), high (73), 1 (73), 2 (72), peopl (63), 3 (60), 4 (57), 7 (57), low (56), 5 (56), 6 (54),

Author's Keywords:

Online news, multiple source layers, source credibility, dual-process model
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Association:
Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Kang, Hyunjin., Bae, Keunmin. and Zhang, Shaoke. "Source Cues in Online News: Is Proximate Source More Powerful Than Distal Sources? (TOP Student Paper)" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 20, 2009 <Not Available>. 2017-09-11 <http://citation.allacademic.com/meta/p301053_index.html>

APA Citation:

Kang, H. , Bae, K. and Zhang, S. , 2009-05-20 "Source Cues in Online News: Is Proximate Source More Powerful Than Distal Sources? (TOP Student Paper)" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL Online <PDF>. 2017-09-11 from http://citation.allacademic.com/meta/p301053_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: With the rise of news aggregators, internet start pages and portal sites, there now exists a chain of sources for any piece of online news. Credible portals sometimes carry news items published by non-credible sources, but do users really factor in all the distal sources or do they rely simply on the proximate source delivering the news? Dual process models in psychology would predict that source is a peripheral cue and only those who are highly involved in the topic of the story would care to dig deeper.
We tested this proposition with a 2 (Issue involvement: High vs. Low) x 2 (Proximal source credibility: High vs. Low) x 2 (Distal source credibility: High vs. Low) full-factorial between-subjects experiment (N = 238) and found that while highly involved readers considered both proximate and distal sources, low-involvement readers were primarily influenced by the proximate source. Implications of these findings are discussed.


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