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A case study in intercultural communication: Icelandic and Spanish employees

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Abstract:

Business is increasingly international, from the traditional unidirectional efforts (companies set up offices abroad to oversee or cater to local demand) to the recent multidirectional globalization efforts (globally integrated “stateless” firms, often from emerging economies that source work to wherever is most efficient) (Bishop, 2008). As many business scholars and practitioners point out, communication problems in international business often stem from a lack of understanding of cross cultural differences in management style (Fatahi, 1996; Harris, Moran & Moran, 2004; Martin, 2005; Schneider & Barsoux, 2003), human resource management (Papalexandris & Panayotopoulou, 2004), competitive intelligence (CI) (Blenkhorn & Fleisher, 2005); business ethics (Christie, Kwon, Stoeberl & Baumhart, (2003; Scholtens & Dam, 2007; Tsalikis & Seaton, 2007), knowledge-sharing (Möller & Svahn, 2004) and work and life values (Dolan, Diez-Pinol, Fernandez-Alles, Martin-Prius & Martinez-Fierro, 2004; Ricks, 1999) to name only a few.
In an effort to answer the research calls identified above and provide more in-depth analysis of cross-cultural “asynchrony” or misunderstandings in global business contexts, this study examines communication interaction between Icelandic employees and employees in their subsidiary in Spain. Employees at the company were interviewed to identify misunderstandings that seem to have occurred due to cultural/value/communication style differences and to identify practical suggestions for managing their differences and misunderstandings more effectively. The study posed the following research question:

What are the cultural norms that one needs to understand in managing cultural misunderstanding more effectively?


The author suggests that cross-cultural training and dialogues would be an effective way to in crease intercultural understanding about and between these two groups.

Most Common Document Word Stems:

iceland (103), cultur (75), employe (54), spaniard (45), communic (41), differ (37), spanish (34), busi (34), work (33), manag (29), studi (24), valu (23), time (22), intern (21), cross (17), m (17), p (16), languag (15), ed (15), seem (14), intercultur (13),

Author's Keywords:

Communication, Misunderstandings, intercultural communication, culture, language
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Association:
Name: Summer Conference on Intercultural Dialogue
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http://www.natcom.org


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MLA Citation:

Kristjansdottir, Erla. "A case study in intercultural communication: Icelandic and Spanish employees" Paper presented at the annual meeting of the Summer Conference on Intercultural Dialogue, Maltepe University, Istanbul, Turkey, Jul 22, 2009 <Not Available>. 2013-05-05 <http://citation.allacademic.com/meta/p315015_index.html>

APA Citation:

Kristjansdottir, E. S. , 2009-07-22 "A case study in intercultural communication: Icelandic and Spanish employees" Paper presented at the annual meeting of the Summer Conference on Intercultural Dialogue, Maltepe University, Istanbul, Turkey Online <PDF>. 2013-05-05 from http://citation.allacademic.com/meta/p315015_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Business is increasingly international, from the traditional unidirectional efforts (companies set up offices abroad to oversee or cater to local demand) to the recent multidirectional globalization efforts (globally integrated “stateless” firms, often from emerging economies that source work to wherever is most efficient) (Bishop, 2008). As many business scholars and practitioners point out, communication problems in international business often stem from a lack of understanding of cross cultural differences in management style (Fatahi, 1996; Harris, Moran & Moran, 2004; Martin, 2005; Schneider & Barsoux, 2003), human resource management (Papalexandris & Panayotopoulou, 2004), competitive intelligence (CI) (Blenkhorn & Fleisher, 2005); business ethics (Christie, Kwon, Stoeberl & Baumhart, (2003; Scholtens & Dam, 2007; Tsalikis & Seaton, 2007), knowledge-sharing (Möller & Svahn, 2004) and work and life values (Dolan, Diez-Pinol, Fernandez-Alles, Martin-Prius & Martinez-Fierro, 2004; Ricks, 1999) to name only a few.
In an effort to answer the research calls identified above and provide more in-depth analysis of cross-cultural “asynchrony” or misunderstandings in global business contexts, this study examines communication interaction between Icelandic employees and employees in their subsidiary in Spain. Employees at the company were interviewed to identify misunderstandings that seem to have occurred due to cultural/value/communication style differences and to identify practical suggestions for managing their differences and misunderstandings more effectively. The study posed the following research question:

What are the cultural norms that one needs to understand in managing cultural misunderstanding more effectively?


The author suggests that cross-cultural training and dialogues would be an effective way to in crease intercultural understanding about and between these two groups.

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Document Type: PDF
Page count: 19
Word count: 4777
Text sample:
Icelandic and Spanish employees 1 A Case Study in Intercultural Communication: Icelandic and Spanish Employees Erla S. Kristjánsdóttir School of Business Reykjavik University Ofanleiti 2 103 Reykjavik Iceland Phone: +354 599-6320 Cell: +354 825-6320 Email: Erla@ru.is Portions of this paper are adapted from “A Case Study in Intercultural Management Communication: Icelandic Managers and French Spanish and Indian Employees” coauthored with Dr. Judith N. Martin Arizona State University. Icelandic and Spanish employees 2 Business is increasingly international from the traditional
Park CA: Sage. Ting-Toomey S. & Oetzel J. G. (2002). Cross-cultural face concerns and conflict styles: Current status and future directions. In W. B. Gudykunst & B. Mody (Eds.) Handbook of international and intercultural communication (pp. 143-164). Thousand Oaks CA: Sage. Trompenaars E. & Hampden-Turner C. (1997). Riding the waves of culture: Understanding cultural diversity in business. London: Nicholas Brealey Publishing. Wattley-Ames H. (1999). Spain is different (2nd ed.). Boston MA: A Nicholas Brealey Publishing Company. Zhu Y. Nel


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