Citation

Candidate Traits and Political Campaign Advertising: Persuasion in the 2004 U.S. Presidential Election Campaign

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Noting that persuasion has been defined in terms of voter preference, candidate favorability or likeability and trait beliefs, it is argued in this paper that too little attention has been paid to determining how these different measures relate to one another. Analysis of data from the 2004 U.S. presidential election demonstrate that changes in candidate trait assessments in response to advertising exposure predict changes in more general evaluations, like candidate favorability and vote intention.

Most Common Document Word Stems:

advertis (182), trait (163), candid (129), 1 (95), bush (87), assess (84), wave (77), 2 (72), exposur (71), model (68), polit (68), effect (68), variabl (62), favor (58), chang (52), persuas (47), 2004 (44), kerri (44), p (43), measur (40), observ (38),

Author's Keywords:

Persuasion, Political Advertising, U.S. Presidential Campaign
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Association:
Name: NCA 95th Annual Convention
URL:
http://www.natcom.org


Citation:
URL: http://citation.allacademic.com/meta/p367188_index.html
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MLA Citation:

Paquin, Ryan. "Candidate Traits and Political Campaign Advertising: Persuasion in the 2004 U.S. Presidential Election Campaign" Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago Hilton & Towers, Chicago, IL, Nov 11, 2009 <Not Available>. 2014-11-28 <http://citation.allacademic.com/meta/p367188_index.html>

APA Citation:

Paquin, R. S. , 2009-11-11 "Candidate Traits and Political Campaign Advertising: Persuasion in the 2004 U.S. Presidential Election Campaign" Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago Hilton & Towers, Chicago, IL Online <APPLICATION/PDF>. 2014-11-28 from http://citation.allacademic.com/meta/p367188_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Noting that persuasion has been defined in terms of voter preference, candidate favorability or likeability and trait beliefs, it is argued in this paper that too little attention has been paid to determining how these different measures relate to one another. Analysis of data from the 2004 U.S. presidential election demonstrate that changes in candidate trait assessments in response to advertising exposure predict changes in more general evaluations, like candidate favorability and vote intention.


Similar Titles:
How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005

Processing Political Messages From Favored Candidates: The Effect of Candidate Favorability on Attitudes Toward Issues


 
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