Citation

Framing the Olympic Opening Ceremony: NBC's Use of Selectivity, Partiality and Structure in Presenting the Beijing Olympics

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The Beijing Olympic Opening Ceremony was one of the most spectacular media events in Olympic history. For China, the Beijing Opening Ceremony was an opportunity to demonstrate the country’s place in the modern world. For this project, an analysis of NBC’s coverage was completed using frame analysis. Evidence of structure, partiality and selectivity in NBC’s coverage were found as the network worked to engage viewers and portray an Olympic contest like no other.

Most Common Document Word Stems:

olymp (175), china (126), nbc (111), 2008 (90), ceremoni (79), open (74), p (66), frame (66), media (65), viewer (61), beij (58), event (58), game (52), broadcast (42), world (40), coverag (39), time (29), nation (28), countri (28), chines (25), new (24),

Author's Keywords:

Olympics, media, framing, television
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Association:
Name: NCA 95th Annual Convention
URL:
http://www.natcom.org


Citation:
URL: http://citation.allacademic.com/meta/p368178_index.html
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MLA Citation:

Hatfield, Elizabeth. "Framing the Olympic Opening Ceremony: NBC's Use of Selectivity, Partiality and Structure in Presenting the Beijing Olympics" Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago Hilton & Towers, Chicago, IL, Nov 11, 2009 <Not Available>. 2014-11-28 <http://citation.allacademic.com/meta/p368178_index.html>

APA Citation:

Hatfield, E. , 2009-11-11 "Framing the Olympic Opening Ceremony: NBC's Use of Selectivity, Partiality and Structure in Presenting the Beijing Olympics" Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago Hilton & Towers, Chicago, IL Online <PDF>. 2014-11-28 from http://citation.allacademic.com/meta/p368178_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The Beijing Olympic Opening Ceremony was one of the most spectacular media events in Olympic history. For China, the Beijing Opening Ceremony was an opportunity to demonstrate the country’s place in the modern world. For this project, an analysis of NBC’s coverage was completed using frame analysis. Evidence of structure, partiality and selectivity in NBC’s coverage were found as the network worked to engage viewers and portray an Olympic contest like no other.


Similar Titles:
Images of China and “Chinese-ness:” The dialectic between projection and reception in NBC's coverage of the Opening Ceremony of the 2008 Olympic Summer Games in Beijing.

Framing the Chinese Threat: Redemptive Narratives of American Exceptionalism in Western Media Coverage of the 2008 Beijing Olympic Opening Ceremony

The Narratives of the 2008 Olympics Opening Ceremony: A Comparison of Coverage and Framing.


 
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