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Are People Who Use Tobacco More Likely to be Persuaded by Anti-tobacco Ads that Make Them the Victim?

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Abstract:

This study used a 3 (Tobacco Use – Low/Moderate/High) X 2 (Message Type – Attack/Blame) X 2 (MSV – Low/High) repeated measures experimental design to examine what type of anti-tobacco message (i.e., Blame vs. Attack) and sensation levels would influence attitudes, behaviors, and emotional responses of individuals with differing levels of tobacco use (TU). The study was concerned with creation of tobacco prevention and cessation messages for those most likely to currently smoke or smoke in the future. Findings suggest that High MSV Attack messages are superior to Low MSV and Blame messages in terms of Aad, behavioral intent, and coactive emotional response. This indicates that attitudes and behaviors are more greatly influenced by messages that make high/moderate smokers out to be the victim of tobacco company manipulations. This research is important in understanding what messages are most likely to increase attention and encoding for those audience members most at risk for smoking behaviors.

Most Common Document Word Stems:

messag (251), msv (156), tobacco (140), m (126), high (114), use (112), blame (100), attack (100), smoke (99), low (75), studi (70), tu (70), individu (69), anti (66), campaign (65), ad (63), behavior (59), persuas (57), respons (56), posit (54), anti-tobacco (50),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p374934_index.html
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MLA Citation:

Moore, Jensen. "Are People Who Use Tobacco More Likely to be Persuaded by Anti-tobacco Ads that Make Them the Victim?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Sheraton Boston, Boston, MA, Aug 05, 2009 <Not Available>. 2014-11-29 <http://citation.allacademic.com/meta/p374934_index.html>

APA Citation:

Moore, J. , 2009-08-05 "Are People Who Use Tobacco More Likely to be Persuaded by Anti-tobacco Ads that Make Them the Victim?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Sheraton Boston, Boston, MA Online <PDF>. 2014-11-29 from http://citation.allacademic.com/meta/p374934_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study used a 3 (Tobacco Use – Low/Moderate/High) X 2 (Message Type – Attack/Blame) X 2 (MSV – Low/High) repeated measures experimental design to examine what type of anti-tobacco message (i.e., Blame vs. Attack) and sensation levels would influence attitudes, behaviors, and emotional responses of individuals with differing levels of tobacco use (TU). The study was concerned with creation of tobacco prevention and cessation messages for those most likely to currently smoke or smoke in the future. Findings suggest that High MSV Attack messages are superior to Low MSV and Blame messages in terms of Aad, behavioral intent, and coactive emotional response. This indicates that attitudes and behaviors are more greatly influenced by messages that make high/moderate smokers out to be the victim of tobacco company manipulations. This research is important in understanding what messages are most likely to increase attention and encoding for those audience members most at risk for smoking behaviors.


Similar Titles:
Understanding High Sensation Seekers: Perceived Persuasiveness and Emotional Response to Blame and Attack Anti-tobacco Ads

Messages Sent, Messages Received? Attacks and Impressions of Negativity in the 2000 Presidential Campaign

Selective Exposure and Selective Perception of Anti-tobacco Campaign Messages: The Impacts of Campaign Exposure on Selective Perception

Sensation Seeking, Individualism-Collectivism, Message Stimulus and Health Risk Messages: A Four-Country Study


 
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