Citation

Effects of Readers’ Comments on Internet News Sites on Construction of Social Reality

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The present experiment investigated how others’ comments on Internet news sites, either congruent or incongruent with the news slant, affect news readers’ construction of social reality and how individuals’ need for orientation (NFO) moderates such effects. Results showed that participants inferred the public opinion to be more discrepant from the news position and estimated less of media influence on generalized others, when exposed to the incongruent than congruent comments. Whereas perceived similarity between the news position and public opinion varied as a function of others’ comments only among high NFO individuals, it was low NFO participants who adopted different opinions depending on what others’ comments suggest. Implications are discussed in light of presumed media influence and the third-person effect.

Most Common Document Word Stems:

news (179), comment (137), other (102), influenc (91), reader (90), media (87), opinion (81), public (71), effect (57), m (52), internet (50), site (48), peopl (47), issu (46), nfo (43), p (42), person (37), sd (36), post (35), individu (35), might (33),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p401396_index.html
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MLA Citation:

Lee, Eun-Ju. "Effects of Readers’ Comments on Internet News Sites on Construction of Social Reality" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p401396_index.html>

APA Citation:

Lee, E. , 2010-06-22 "Effects of Readers’ Comments on Internet News Sites on Construction of Social Reality" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p401396_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The present experiment investigated how others’ comments on Internet news sites, either congruent or incongruent with the news slant, affect news readers’ construction of social reality and how individuals’ need for orientation (NFO) moderates such effects. Results showed that participants inferred the public opinion to be more discrepant from the news position and estimated less of media influence on generalized others, when exposed to the incongruent than congruent comments. Whereas perceived similarity between the news position and public opinion varied as a function of others’ comments only among high NFO individuals, it was low NFO participants who adopted different opinions depending on what others’ comments suggest. Implications are discussed in light of presumed media influence and the third-person effect.


Similar Titles:
How Does Seeing Other Readers' Reactions to News Modulate Perceived Media Influence on Public Opinion?

The Reader’s Willingness to Comment on Online News Articles: A Study of the Individual’s Behavioral Responses in light of Media Effects Theories and Online News

Media Reach, Media Influence? The Effects of Local, National and Internet News on Public Opinion Inferences


 
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