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Broadcasting 2.0. The Case of Al-Jazeera English

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Abstract:

Born in the age of information, Al-Jazeera English (AJE) has truly embraced today’s new media environment. Launched in 2006, AJE has to a certain extent been forced to depend on new media platforms to reach its target audiences. Unable to secure access to any substantial cable market in North America, AJE inked a deal with a number of web-based content providers in order to be able to get its product into the homes of many in the West. As a result of its early difficulties of securing access to many markets, AJE invested heavily in its new media team, hoping that a break through online would demonstrate to skeptics that it was producing high-quality journalism that provided a “voice to the voiceless.” To date, the approach has been a success, going from being available in 80 million homes in early 2007 to over 130 million homes today.
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Association:
Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p402118_index.html
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MLA Citation:

Powers, Shawn. "Broadcasting 2.0. The Case of Al-Jazeera English" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p402118_index.html>

APA Citation:

Powers, S. "Broadcasting 2.0. The Case of Al-Jazeera English" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p402118_index.html

Publication Type: Session Paper
Abstract: Born in the age of information, Al-Jazeera English (AJE) has truly embraced today’s new media environment. Launched in 2006, AJE has to a certain extent been forced to depend on new media platforms to reach its target audiences. Unable to secure access to any substantial cable market in North America, AJE inked a deal with a number of web-based content providers in order to be able to get its product into the homes of many in the West. As a result of its early difficulties of securing access to many markets, AJE invested heavily in its new media team, hoping that a break through online would demonstrate to skeptics that it was producing high-quality journalism that provided a “voice to the voiceless.” To date, the approach has been a success, going from being available in 80 million homes in early 2007 to over 130 million homes today.


Similar Titles:
Is Al Jazeera English All that Different from CNN? International Coverage on the Broadcasters’ Websites

A Case of Monstration: Al Jazeera English's Broadcasting of Social Media Content during the 2011 Egyptian Uprising

The Role of Broadcast Media in 21st Century Public Diplomacy: A Case Study of Al-Jazeera and Alhurra TV


 
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