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Heartbeat Vietnam (Vi trai tim tre tho 2009): A Case Study of a ‘Paradigm Shift’ in Fundraising Activity in Vietnam via Social Media

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Abstract:

In Vietnam there are thousands of young children suffering from heart diseases from birth, of which only a small number have a chance to receive proper medical treatments to survive. In hope to bring more operation opportunities to children from poor families, VinaCapital Foundation – a US-based nonprofit organization – collaborated with Yume.vn, one of the most popular local social networking sites, to launch the first large-scale online fundraising program ever in Vietnam titled Heartbeat Vietnam (Vi trai tim tre tho 2009) hosted by Yume.vn. Against the backdrop of the communist / authoritarian regime, this online campaign emerges as an interesting case worth examining. This paper reviews the campaign to show how social media not only transform the fundraising experience in Vietnam, but also, to a larger extent, nurture the growth of civil society in a politically constrained situation. The intricate relationship between the state, market forces and civil society implied in the case study will also be discussed against the context of emerging use of social media in Vietnam.

For more details about the campaign in Vietnam, please visit http://traitimtretho.timnhanh.com.vn/

For more information about the initiative in English, please visit http://heartbeatvietnam.com/
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p402215_index.html
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MLA Citation:

Luu, Jodie. "Heartbeat Vietnam (Vi trai tim tre tho 2009): A Case Study of a ‘Paradigm Shift’ in Fundraising Activity in Vietnam via Social Media" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p402215_index.html>

APA Citation:

Luu, J. "Heartbeat Vietnam (Vi trai tim tre tho 2009): A Case Study of a ‘Paradigm Shift’ in Fundraising Activity in Vietnam via Social Media" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p402215_index.html

Publication Type: Session Paper
Abstract: In Vietnam there are thousands of young children suffering from heart diseases from birth, of which only a small number have a chance to receive proper medical treatments to survive. In hope to bring more operation opportunities to children from poor families, VinaCapital Foundation – a US-based nonprofit organization – collaborated with Yume.vn, one of the most popular local social networking sites, to launch the first large-scale online fundraising program ever in Vietnam titled Heartbeat Vietnam (Vi trai tim tre tho 2009) hosted by Yume.vn. Against the backdrop of the communist / authoritarian regime, this online campaign emerges as an interesting case worth examining. This paper reviews the campaign to show how social media not only transform the fundraising experience in Vietnam, but also, to a larger extent, nurture the growth of civil society in a politically constrained situation. The intricate relationship between the state, market forces and civil society implied in the case study will also be discussed against the context of emerging use of social media in Vietnam.

For more details about the campaign in Vietnam, please visit http://traitimtretho.timnhanh.com.vn/

For more information about the initiative in English, please visit http://heartbeatvietnam.com/


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