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Beyond First and Second Order Measures: Cultivation of Epistemological Beliefs

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Abstract:

Cultivation has been focussing on two types of concepts to indicate television’s potential to shape world views: First, the frequency of events (first order measures) or their implications for attitudes (second order measures). More fundamental concepts have received less attention (with rare exceptions for norms and values). This paper is concerned with another fundamental aspect of television content, with its notion and construction of knowledge and learning. Such “epistemic beliefs” refer to the definition, construction, location and evaluation of knowledge; they seem particularly relevant for the booming science formats focussing on scientific methods to solve cases (e.g., CSI or House, M.D.). Knowledge may be presented as simple or complex, certain or uncertain, attainable or unattainable, and, in the course of repeated exposures, shape audiences’ views. This paper explores theoretical and methodical implications of introducing epistemic beliefs as a dimension of cultivation on both content and viewer side.
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Association:
Name: International Communication Association
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http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p402853_index.html
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MLA Citation:

Bilandzic, Helena. and Sukalla, Freya. "Beyond First and Second Order Measures: Cultivation of Epistemological Beliefs" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p402853_index.html>

APA Citation:

Bilandzic, H. and Sukalla, F. "Beyond First and Second Order Measures: Cultivation of Epistemological Beliefs" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p402853_index.html

Publication Type: Session Paper
Abstract: Cultivation has been focussing on two types of concepts to indicate television’s potential to shape world views: First, the frequency of events (first order measures) or their implications for attitudes (second order measures). More fundamental concepts have received less attention (with rare exceptions for norms and values). This paper is concerned with another fundamental aspect of television content, with its notion and construction of knowledge and learning. Such “epistemic beliefs” refer to the definition, construction, location and evaluation of knowledge; they seem particularly relevant for the booming science formats focussing on scientific methods to solve cases (e.g., CSI or House, M.D.). Knowledge may be presented as simple or complex, certain or uncertain, attainable or unattainable, and, in the course of repeated exposures, shape audiences’ views. This paper explores theoretical and methodical implications of introducing epistemic beliefs as a dimension of cultivation on both content and viewer side.


Similar Titles:
From Nation to State: The Transformation of Indian National Elections from First-Order to Second-Order

Online vs. Memory Based: Variables Explaining and Moderating the Occurrence and Interrelation of First- and Second-Order Cultivation Effects

Cultivation Effects of Video Games: A Longer-Term Experimental Test of First- and Second-Order Effects


 
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