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U.S. and International Coverage of the Election of Barack Obama: Trends and Differences
Unformatted Document Text:  The study first examined if there was a difference between U.S. and international newspapers in terms of the importance of the event which is operationalized by placing the American election as the main story on the front page. Even though the U.S. election is a very important event worldwide, some countries might have had some domestic or other international news that could trump the news of the U.S. elections. RQ1: Is there a difference between the U.S. and international newspapers in terms of considering the U.S. election as the most important item of the day? The study examined the mention of race as well as the use of Obama’s slogan of change and/or hope in headlines and subheads. Even though Obama is the first African-American president, very few in the U.S. media focused on this issue during the campaign. The media were confused. Race was seldom mentioned in the campaign for fear of the media appearing racist or politically incorrect. They did not know whether to draw attention to his color or to act color blind (Jackson, 2009). It would be interesting to determine how this issue was handled once he won the election. Obama’s campaign focused predominantly on the themes of hope and change. This study examines whether newspapers picked up those terms in the announcement of his victory. In addition, this study examined whether there were differences in the mention of race and 11

Authors: Ghanem, Salma. and Selber, Kimberly.
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The study first examined if there was a difference between U.S. 
and international newspapers in terms of the importance of the event 
which is operationalized by placing the American election as the main 
story on the front page.  Even though the U.S. election is a very 
important event worldwide, some countries might have had some 
domestic or other international news that could trump the news of the 
U.S. elections.
RQ1: Is there a difference between the U.S. and international 
newspapers in terms of considering the U.S. election as the most 
important item of the day?
The study examined the mention of race as well as the use of 
Obama’s slogan of change and/or hope in headlines and subheads. 
Even though Obama is the first African-American president, very few in 
the U.S. media focused on this issue during the campaign. The media 
were confused. Race was seldom mentioned in the campaign for fear 
of the media appearing racist or politically incorrect.  They did not 
know whether to draw attention to his color or to act color blind 
(Jackson, 2009). It would be interesting to determine how this issue 
was handled once he won the election.
Obama’s campaign focused predominantly on the themes of 
hope and change.  This study examines whether newspapers picked up 
those terms in the announcement of his victory.  In addition, this study 
examined whether there were differences in the mention of race and 

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