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U.S. and International Coverage of the Election of Barack Obama: Trends and Differences
Unformatted Document Text:  Obama’s race was deemed worthy because such a classification is so ingrained in American socio-political culture. Obama’s campaign theme of change resonated with the American media with close to 42 percent of American papers using it in some form or another in their headlines. The theme of change didn’t appear as obviously in international papers with only 11.2% of them using it. Once again, this could be a possible indication that American papers are reflecting a cultural ideology or at least Obama’s cultural ideology. A picture of Obama appeared in the majority of American papers with over 98% including his picture. Interesting to note though is that his picture appeared slightly less in newspapers that endorsed McCain, providing some evidence that newspaper endorsements might have an effect on coverage. International papers only included his picture in approximately 67% of papers reflecting the percentage of papers that deemed the U.S. election as the most important story. Once again, this difference could be an indication of differing priorities around the world. The same can be said for the size of the pictures and the placement of the pictures with international newspapers only including large pictures of Obama in 31.1% of papers and placing it above the fold in around 88% of papers. American papers, on the other hand, 25

Authors: Ghanem, Salma. and Selber, Kimberly.
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Obama’s race was deemed worthy because such a classification is so 
ingrained in American socio-political culture.
Obama’s campaign theme of change resonated with the 
American media with close to 42 percent of American papers using it in 
some form or another in their headlines.  The theme of change didn’t 
appear as obviously in international papers with only 11.2% of them 
using it.  Once again, this could be a possible indication that American 
papers are reflecting a cultural ideology or at least Obama’s cultural 
ideology. 
A picture of Obama appeared in the majority of American papers 
with over 98% including his picture.  Interesting to note though is that 
his picture appeared slightly less in newspapers that endorsed McCain, 
providing some evidence that newspaper endorsements might have an 
effect on coverage.  International papers only included his picture in 
approximately 67% of papers reflecting the percentage of papers that 
deemed the U.S. election as the most important story.  Once again, this 
difference could be an indication of differing priorities around the 
world. The same can be said for the size of the pictures and the 
placement of the pictures with international newspapers only including 
large pictures of Obama in 31.1% of papers and placing it above the 
fold in around 88% of papers. American papers, on the other hand, 
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