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Carnival in Cyberspace: Egao as a Chinese Internet Subculture

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Abstract:

“Egao” is an online subculture characterized by the satire of mainstream cultural products through grassroots spontaneity. Produced by netizens and disseminated through the internet and mobile phone, “egao” can take the form of text, audio, image or video and has enjoyed immense popularity among Chinese people, especially young people. However, the unusual popularity of “egao” has not only attracted the attention of the mainstream media and cultural market but has also triggered uneasy responses from the party-state since the subversive nature of “egao” stands as an iconoclastic challenge to its absolute authority and ideological control. This paper situates “egao” in the post-authoritarian Chinese society to answer questions like how does “egao” become such a popular cultural phenomenon in China and why? What are the meanings and implications of egao to post-authoritarian culture and society? What will be the fate of egao in face of relentless commercial and political incorporation?

Most Common Document Word Stems:

egao (93), cultur (63), chines (55), china (37), hu (35), societi (34), 2006 (34), internet (31), post (26), video (26), polit (26), peopl (24), social (24), film (23), mean (23), subcultur (22), new (22), media (20), state (20), totalitarian (19), like (19),
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Association:
Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p402916_index.html
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MLA Citation:

Zhang, Lin. "Carnival in Cyberspace: Egao as a Chinese Internet Subculture" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 21, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p402916_index.html>

APA Citation:

Zhang, L. , 2010-06-21 "Carnival in Cyberspace: Egao as a Chinese Internet Subculture" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p402916_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: “Egao” is an online subculture characterized by the satire of mainstream cultural products through grassroots spontaneity. Produced by netizens and disseminated through the internet and mobile phone, “egao” can take the form of text, audio, image or video and has enjoyed immense popularity among Chinese people, especially young people. However, the unusual popularity of “egao” has not only attracted the attention of the mainstream media and cultural market but has also triggered uneasy responses from the party-state since the subversive nature of “egao” stands as an iconoclastic challenge to its absolute authority and ideological control. This paper situates “egao” in the post-authoritarian Chinese society to answer questions like how does “egao” become such a popular cultural phenomenon in China and why? What are the meanings and implications of egao to post-authoritarian culture and society? What will be the fate of egao in face of relentless commercial and political incorporation?


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