Citation

The Alcohol Communications War: “Communications” Versus “Symbolic Meaning” in Relation to Alcohol Consumption

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study, ‘The Alcohol Communications War: “Communications” versus “Symbolism” in relation to alcohol consumption’ was conducted between 2006 and 2007 through the examination of articles and documents concerning alcohol beverage consumption. The objectives of this research were to survey and compare the presentation of important symbols that relate to alcohol consumption constructed by the alcohol beverage industry and the Anti-alcohol consumption groups in Thailand. Results found that both sides gave importance to constructing symbolic meanings for the consumption of alcohol based on seven key factors: happiness/fun, accidents, violence, social economic status, role model, organizational responsibility, and interpretations of relevant laws and regulations.

Most Common Document Word Stems:

alcohol (78), consumpt (33), beverag (22), symbol (18), consum (15), group (15), drink (15), anti (15), construct (14), anti-alcohol (14), mean (14), communic (12), compani (12), messag (12), factor (10), drive (9), includ (8), activ (8), studi (8), base (7), market (7),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p403073_index.html
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MLA Citation:

Sthapitanonda, Parichart. and Sinsuwarn, Natwipa. "The Alcohol Communications War: “Communications” Versus “Symbolic Meaning” in Relation to Alcohol Consumption" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p403073_index.html>

APA Citation:

Sthapitanonda, P. and Sinsuwarn, N. , 2010-06-22 "The Alcohol Communications War: “Communications” Versus “Symbolic Meaning” in Relation to Alcohol Consumption" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p403073_index.html

Publication Type: Extended Abstract
Review Method: Peer Reviewed
Abstract: This study, ‘The Alcohol Communications War: “Communications” versus “Symbolism” in relation to alcohol consumption’ was conducted between 2006 and 2007 through the examination of articles and documents concerning alcohol beverage consumption. The objectives of this research were to survey and compare the presentation of important symbols that relate to alcohol consumption constructed by the alcohol beverage industry and the Anti-alcohol consumption groups in Thailand. Results found that both sides gave importance to constructing symbolic meanings for the consumption of alcohol based on seven key factors: happiness/fun, accidents, violence, social economic status, role model, organizational responsibility, and interpretations of relevant laws and regulations.


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