Citation

Manifestation of Cultural Values in Southeast Asia's Social Media Landscape

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Abstract:

Southeast Asia makes for an interesting case study for social media because of the diversity of the region, not just economically, but also in terms of cultures and political systems. The presence of diversity will not only affect the ways which social media are used, but also which ones are used. Thus, the way we use social media reflect our values and the immaterial aspect of interpersonal communication.

Intercultural communication will be drawn upon to address the transitions of different Asian cultures into the virtual world. Social media serves the idea of community building, which is reinforced in the offline collectivistic, high power distance culture present in most Asian countries (Hofstede, 2001). However, even among collectivistic countries, the level of individualism and collectivism varies. When we add the dimension of the internet in collectivistic societies, the pluralism provided by the affordances of the technology allows for voices which are not usually heard to have a presence. Therefore, drawing on Hofstede’s and Hall’s dimensions of culture, the discussion shall compare across the cultures in Southeast Asia as well as examine how social media reinforce or mitigate the extent of these dimensions in interpersonal communication online.
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p403469_index.html
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MLA Citation:

Ou, Meimin. "Manifestation of Cultural Values in Southeast Asia's Social Media Landscape" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p403469_index.html>

APA Citation:

Ou, M. "Manifestation of Cultural Values in Southeast Asia's Social Media Landscape" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p403469_index.html

Publication Type: Session Paper
Abstract: Southeast Asia makes for an interesting case study for social media because of the diversity of the region, not just economically, but also in terms of cultures and political systems. The presence of diversity will not only affect the ways which social media are used, but also which ones are used. Thus, the way we use social media reflect our values and the immaterial aspect of interpersonal communication.

Intercultural communication will be drawn upon to address the transitions of different Asian cultures into the virtual world. Social media serves the idea of community building, which is reinforced in the offline collectivistic, high power distance culture present in most Asian countries (Hofstede, 2001). However, even among collectivistic countries, the level of individualism and collectivism varies. When we add the dimension of the internet in collectivistic societies, the pluralism provided by the affordances of the technology allows for voices which are not usually heard to have a presence. Therefore, drawing on Hofstede’s and Hall’s dimensions of culture, the discussion shall compare across the cultures in Southeast Asia as well as examine how social media reinforce or mitigate the extent of these dimensions in interpersonal communication online.


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