Citation

Online Photo Sharing as Mediated Communication

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Abstract:

The widespread use of websites and services for uploading and storing digital pictures (e.g., Picasa, Flickr) has given rise to a new form of mediated communication: online photo sharing. This paper explores the motivations for viewing and uploading photos online, using the two-step procedure common in Uses-and-Gratifications (U&G) research. Focus groups revealed 44 motivations for sharing photos online. These motivations were converted into Likert-type scales that asked survey respondents (N = 460) to rate each one for its importance. A factor analysis revealed four classes of gratifications: Seeking and Showcasing Experiences, Website Affordances/Technological Reasons, Social Connection/Bonding, and Reaching Out/Bridging. These results suggest that photo sharing as a form of communication is driven more by social, rather than personal, needs, and is facilitated by a variety of interface features for uploading, viewing, downloading, tagging, commenting, and distributing images online, with important implications for theories of technology as well as user psychology.

Most Common Document Word Stems:

photo (253), share (174), use (97), factor (89), onlin (79), motiv (61), social (55), other (46), view (43), site (43), import (40), photographi (40), communic (37), user (34), upload (34), activ (33), featur (33), item (32), particip (30), websit (30), person (29),
Convention
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p403527_index.html
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MLA Citation:

Oeldorf-Hirsch, Anne. and Sundar, S. Shyam. "Online Photo Sharing as Mediated Communication" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p403527_index.html>

APA Citation:

Oeldorf-Hirsch, A. and Sundar, S. , 2010-06-22 "Online Photo Sharing as Mediated Communication" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <APPLICATION/PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p403527_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The widespread use of websites and services for uploading and storing digital pictures (e.g., Picasa, Flickr) has given rise to a new form of mediated communication: online photo sharing. This paper explores the motivations for viewing and uploading photos online, using the two-step procedure common in Uses-and-Gratifications (U&G) research. Focus groups revealed 44 motivations for sharing photos online. These motivations were converted into Likert-type scales that asked survey respondents (N = 460) to rate each one for its importance. A factor analysis revealed four classes of gratifications: Seeking and Showcasing Experiences, Website Affordances/Technological Reasons, Social Connection/Bonding, and Reaching Out/Bridging. These results suggest that photo sharing as a form of communication is driven more by social, rather than personal, needs, and is facilitated by a variety of interface features for uploading, viewing, downloading, tagging, commenting, and distributing images online, with important implications for theories of technology as well as user psychology.


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