Citation

Emotional Gratification in Media Use: Exploring Experiential and Functional Types of Entertainment Gratification

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Abstract:

Emotions are often assumed to be the heart of media entertainment. This paper reviews the research literature on affective factors in entertainment experience and presents a series of four studies designed to provide evidence of and measurement for two types of emotion-related gratification factors in individuals' experience of movies and TV series. Exploratory and confirmatory factor analyses of a pool of statements derived from qualitative interviews revealed three factors that reflect experiential qualities of emotions: 1) fun, 2) thrill, and 3) being moved, and four additional gratification factors that reflect the functionality of media induced emotions within the broader context of individuals' emotional lives: 4) thought-provoking emotional experiences, 5) vicarious emotional experiences, 6) social sharing of emotions, and 7) acting out emotions. Regression analyses revealed that all seven factors are predicted by the experience of emotions and meta-emotions and served, in turn, to predict different aspects of positive movie evaluation.

Most Common Document Word Stems:

emot (255), gratif (166), experi (115), factor (87), movi (75), entertain (73), studi (73), media (62), feel (60), scale (59), 02 (58), research (57), 04 (55), use (55), individu (52), 01 (49), rate (48), 06 (47), affect (46), 05 (46), 00 (45),
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p403720_index.html
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MLA Citation:

Bartsch, Anne., Viehoff, Reinhold. and Mangold, Roland. "Emotional Gratification in Media Use: Exploring Experiential and Functional Types of Entertainment Gratification" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p403720_index.html>

APA Citation:

Bartsch, A. , Viehoff, R. and Mangold, R. , 2010-06-22 "Emotional Gratification in Media Use: Exploring Experiential and Functional Types of Entertainment Gratification" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <APPLICATION/DOWNLOAD>. 2014-11-27 from http://citation.allacademic.com/meta/p403720_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Emotions are often assumed to be the heart of media entertainment. This paper reviews the research literature on affective factors in entertainment experience and presents a series of four studies designed to provide evidence of and measurement for two types of emotion-related gratification factors in individuals' experience of movies and TV series. Exploratory and confirmatory factor analyses of a pool of statements derived from qualitative interviews revealed three factors that reflect experiential qualities of emotions: 1) fun, 2) thrill, and 3) being moved, and four additional gratification factors that reflect the functionality of media induced emotions within the broader context of individuals' emotional lives: 4) thought-provoking emotional experiences, 5) vicarious emotional experiences, 6) social sharing of emotions, and 7) acting out emotions. Regression analyses revealed that all seven factors are predicted by the experience of emotions and meta-emotions and served, in turn, to predict different aspects of positive movie evaluation.


Similar Titles:
Expanding Social Identity Theory for Research in Media Effects: Two International Studies and a Theoretical Model

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Entertaining Reality: Media as Social Experiments

Social relations and self-rated health: Investigating the role of age and positive affect


 
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