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Brand Monitoring and Marketing: How Technology Has (and Has Not) Changed the Game

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Abstract:

Technology has changed the way we communicate, but it has not changed the fundamentals of communications and personal engagement. The rapid advancement of Web 2.0 has changed the channels in which we use to communicate, from web, mobile and other emerging technologies. Today, the context to our conversations are very different, and Nicholas will be talking about them both from the technology perspective as well as the Asian cultural context, especially in relations to brand monitoring and marketing. Nicholas will be sharing social media case studies from both communication campaigns that he has used to engage consumers and been engaged with as a consumer or influencer in Singapore. He will also be sharing case studies and examples in the rest of Asia, especially South East Asia.
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p403760_index.html
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MLA Citation:

Khoo, Nicholas Aaron. "Brand Monitoring and Marketing: How Technology Has (and Has Not) Changed the Game" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p403760_index.html>

APA Citation:

Khoo, N. "Brand Monitoring and Marketing: How Technology Has (and Has Not) Changed the Game" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p403760_index.html

Publication Type: Session Paper
Abstract: Technology has changed the way we communicate, but it has not changed the fundamentals of communications and personal engagement. The rapid advancement of Web 2.0 has changed the channels in which we use to communicate, from web, mobile and other emerging technologies. Today, the context to our conversations are very different, and Nicholas will be talking about them both from the technology perspective as well as the Asian cultural context, especially in relations to brand monitoring and marketing. Nicholas will be sharing social media case studies from both communication campaigns that he has used to engage consumers and been engaged with as a consumer or influencer in Singapore. He will also be sharing case studies and examples in the rest of Asia, especially South East Asia.


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