Citation

Goodbye, Harry? Audience Reactions to the End of Parasocial Relationships: The Case of “Harry Potter”

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Abstract:

Parasocial relationships play an important role for the attractiveness of media entertainment as well as for the social network of fans. With regard to the recurring end of such parasocial relationships (‘parasocial break-ups’) the question arises how recipients deal with the (impending) loss of a media character. Based on current research concerning parasocial relationships and parasocial break-up, assumptions about the emotional reactions (anger, grief, loss, loneliness) and coping strategies (stay in touch, distraction, positive completion) were formulated and tested with two separate studies in the context of the end of the novel series Harry Potter. Findings suggest that for fans suffering from severe negative emotions due to the parasocial break-up, repeated exposure and cross-media contact to the ‘lost’ character is the primary coping strategy, whereas fans with less negative break-up emotions tend to look for alternative media and new ‘target’ characters for parasocial relationships.

Most Common Document Word Stems:

relationship (126), parasoci (107), emot (93), media (71), end (68), potter (67), break (65), studi (63), break-up (60), persona (49), audienc (43), harri (40), m (39), cope (36), posit (34), p (34), psr (33), novel (32), sd (30), fan (29), seri (28),
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Association:
Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p404037_index.html
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MLA Citation:

Schmid, Hannah. and Klimmt, Christoph. "Goodbye, Harry? Audience Reactions to the End of Parasocial Relationships: The Case of “Harry Potter”" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p404037_index.html>

APA Citation:

Schmid, H. and Klimmt, C. , 2010-06-22 "Goodbye, Harry? Audience Reactions to the End of Parasocial Relationships: The Case of “Harry Potter”" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <APPLICATION/PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p404037_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Parasocial relationships play an important role for the attractiveness of media entertainment as well as for the social network of fans. With regard to the recurring end of such parasocial relationships (‘parasocial break-ups’) the question arises how recipients deal with the (impending) loss of a media character. Based on current research concerning parasocial relationships and parasocial break-up, assumptions about the emotional reactions (anger, grief, loss, loneliness) and coping strategies (stay in touch, distraction, positive completion) were formulated and tested with two separate studies in the context of the end of the novel series Harry Potter. Findings suggest that for fans suffering from severe negative emotions due to the parasocial break-up, repeated exposure and cross-media contact to the ‘lost’ character is the primary coping strategy, whereas fans with less negative break-up emotions tend to look for alternative media and new ‘target’ characters for parasocial relationships.


Similar Titles:
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Measuring Social Media Credibility: A Study on a Measure of Blog Credibility


 
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