Citation

Validating Online Risk-Reducing Strategies

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Using real-world data, this study examines the persuasiveness of a prominent online risk-reducing strategy: the placement of online safety cues on websites. This study tests the hypothesis whether displaying multiple online safety cues enhances favorable consumer responses. More specifically, this study investigates the effect of the quantity of safety cues in an online auction context on the closing price. The results demonstrate that online spending increases with the number of safety cues. Effectively, the results of this study imply that safety cues are effective in influencing actual online consumer behavior. The discussion includes implications for B2C e-commerce

Most Common Document Word Stems:

onlin (123), cue (123), safeti (100), consum (81), risk (67), effect (47), studi (44), product (43), research (40), behavior (34), auction (32), websit (27), price (26), shop (26), multipl (26), close (23), internet (22), 2006 (22), use (21), respons (20), avail (20),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p404301_index.html
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MLA Citation:

Noort, Guda. "Validating Online Risk-Reducing Strategies" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p404301_index.html>

APA Citation:

Noort, G. v. , 2010-06-22 "Validating Online Risk-Reducing Strategies" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p404301_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Using real-world data, this study examines the persuasiveness of a prominent online risk-reducing strategy: the placement of online safety cues on websites. This study tests the hypothesis whether displaying multiple online safety cues enhances favorable consumer responses. More specifically, this study investigates the effect of the quantity of safety cues in an online auction context on the closing price. The results demonstrate that online spending increases with the number of safety cues. Effectively, the results of this study imply that safety cues are effective in influencing actual online consumer behavior. The discussion includes implications for B2C e-commerce


Similar Titles:
Promoting I-Safety: The Effects of Consumer Information and Privacy Seals on Risk Assessment and Online Privacy Behavior

Do not throw ugly products online – Examining the effect of product aesthetics on consumers’ online shopping experiences

Retailers Price Promotion Strategies and Its Effect on Consumers Price Perceptions and Search Behavior


 
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