Citation

Participation and Social Change: Indian Idol and Social Implications of Reality TV Shows in India

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Abstract:

This paper focuses on a discursive analysis of ‘Indian Idol’, a popular reality TV show in India. It is argued that adaptations of global formats of reality TV shows offer new market driven social milieu and mediate the social shifts in contemporary India – from the state to the market; the public to the private. By locating the television experience (of global media flows, private television networks and adaptation of global formats of reality TV) in its social context, this paper focuses on the cultural sway of the market and the accompanying discourses that call upon individuals to write their own destinies, take a chance, assert their will, be ambitious and compete to win. Research (including interviews with television producers and network executives; newspaper reports and commentaries; and textual evidences) suggest correspondences between the discourses of ‘change’ and ‘participatory’ norms on ‘Indian Idol’ and market oriented social shifts in India.

Most Common Document Word Stems:

realiti (112), show (111), idol (88), tv (82), indian (74), format (73), televis (65), social (65), cultur (64), global (61), india (55), new (50), particip (50), market (48), contest (43), econom (42), individu (41), chang (40), paper (40), communic (37), associ (37),
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MLA Citation:

Ganguly, Lauhona. "Participation and Social Change: Indian Idol and Social Implications of Reality TV Shows in India" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 21, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p404433_index.html>

APA Citation:

Ganguly, L. , 2010-06-21 "Participation and Social Change: Indian Idol and Social Implications of Reality TV Shows in India" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p404433_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper focuses on a discursive analysis of ‘Indian Idol’, a popular reality TV show in India. It is argued that adaptations of global formats of reality TV shows offer new market driven social milieu and mediate the social shifts in contemporary India – from the state to the market; the public to the private. By locating the television experience (of global media flows, private television networks and adaptation of global formats of reality TV) in its social context, this paper focuses on the cultural sway of the market and the accompanying discourses that call upon individuals to write their own destinies, take a chance, assert their will, be ambitious and compete to win. Research (including interviews with television producers and network executives; newspaper reports and commentaries; and textual evidences) suggest correspondences between the discourses of ‘change’ and ‘participatory’ norms on ‘Indian Idol’ and market oriented social shifts in India.


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