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Processing Political Messages From Favored Candidates: The Effect of Candidate Favorability on Attitudes Toward Issues

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Abstract:

An experiment was conducted to test the effect of candidate favorability on message processing and attitudes toward issue. Participants (N = 182) received messages about unfamiliar political issues from either favored or less favored candidates in 2008 U.S. Presidential election. Messages advocated either a typical Democratic position or a typical Republican position. A positive effect of candidate favorability on attitudes toward issues was found in both high and low levels of political interest. For high political interest, candidate favorability had a positive effect on both issue-relevant thoughts and source-relevant thoughts. Issue-relevant thoughts had a positive effect on attitudes for high political interest in one issue. Implications of findings on heuristics and systematic processing were discussed.

Most Common Document Word Stems:

issu (199), posit (185), messag (184), candid (138), polit (128), favor (126), thought (119), sourc (115), effect (109), relev (94), attitud (92), interest (71), toward (62), signific (55), process (54), p (47), level (47), result (46), source-relev (46), sd (46), particip (43),
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Association:
Name: International Communication Association
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http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p404621_index.html
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MLA Citation:

Chung, Sungeun. and Waheed, Moniza. "Processing Political Messages From Favored Candidates: The Effect of Candidate Favorability on Attitudes Toward Issues" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p404621_index.html>

APA Citation:

Chung, S. and Waheed, M. , 2010-06-22 "Processing Political Messages From Favored Candidates: The Effect of Candidate Favorability on Attitudes Toward Issues" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p404621_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: An experiment was conducted to test the effect of candidate favorability on message processing and attitudes toward issue. Participants (N = 182) received messages about unfamiliar political issues from either favored or less favored candidates in 2008 U.S. Presidential election. Messages advocated either a typical Democratic position or a typical Republican position. A positive effect of candidate favorability on attitudes toward issues was found in both high and low levels of political interest. For high political interest, candidate favorability had a positive effect on both issue-relevant thoughts and source-relevant thoughts. Issue-relevant thoughts had a positive effect on attitudes for high political interest in one issue. Implications of findings on heuristics and systematic processing were discussed.


Similar Titles:
Heuristic and Systematic Biased Processing of Political Messages: Effects of Candidate Preference and the Level of Interest in Politics on Attitudes toward Issues

Mapping issues in the High Seas: a relevant process for relevant decision making – the main results of the European workshop “2012 Marine Targets”

When My Favorite Candidate Opposes My Favorite Position on an Issue: The Effect of Incongruent Messages on Attitude Change Toward the Issue and Toward the Source


 
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