Citation

Bollywood at Large: Who is Watching Bollywood Films?

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Abstract:

India's film industry is already the world's largest in terms of the number of films produced and second largest after Hollywood in terms of its global reach. From Afganistan to Zimbabwe, Bollywood has invaded spaces that diplomacy has failed to. One of the first things that Afghans did after NATO forces drove out the Taliban was to bring out their hidden collections of Hindi music. A generation came of age in China humming the title song of Raj Kapoor’s Awara while in Russia Raj Kapoor and Nargis’s names still have an instant recall. If Sholay made Amitabh Bachchan a cult figure from Egypt to Ghana, Thailand still lives in the Rajesh Khanna years. More people in the world have heard of Shah Rukh Khan than Tom Cruise. What accounts for the inexplicable pull of the three hour long song and dance sentimental melodramatic romance? What makes Bollywood open doors when everything else fails? What impact has Bollywood had on the film industry, consciousness and lives of people in difference parts of the globe? What role does it play in promoting relations between India and other nations? This paper addresses some of these questions.
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p404635_index.html
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MLA Citation:

Roy, Anjali. "Bollywood at Large: Who is Watching Bollywood Films?" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p404635_index.html>

APA Citation:

Roy, A. "Bollywood at Large: Who is Watching Bollywood Films?" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore <Not Available>. 2014-11-27 from http://citation.allacademic.com/meta/p404635_index.html

Publication Type: Session Paper
Abstract: India's film industry is already the world's largest in terms of the number of films produced and second largest after Hollywood in terms of its global reach. From Afganistan to Zimbabwe, Bollywood has invaded spaces that diplomacy has failed to. One of the first things that Afghans did after NATO forces drove out the Taliban was to bring out their hidden collections of Hindi music. A generation came of age in China humming the title song of Raj Kapoor’s Awara while in Russia Raj Kapoor and Nargis’s names still have an instant recall. If Sholay made Amitabh Bachchan a cult figure from Egypt to Ghana, Thailand still lives in the Rajesh Khanna years. More people in the world have heard of Shah Rukh Khan than Tom Cruise. What accounts for the inexplicable pull of the three hour long song and dance sentimental melodramatic romance? What makes Bollywood open doors when everything else fails? What impact has Bollywood had on the film industry, consciousness and lives of people in difference parts of the globe? What role does it play in promoting relations between India and other nations? This paper addresses some of these questions.


Similar Titles:
HIV/AIDS in a Bollywood Film: Weaving Health Content into Narratives for Mass Consumption

Why Do People Watch What They Watch? Explaining Film Import Choices of Individual Countries Among the Production Sources

Bollywood in Hollywood: The Burgeoning Synergies of Two Great Film Industries

Representation of Violence against Women in Bollywood films in India: Examining Gender Differences in Perceptions and Interpretations


 
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