Citation

Predictors of Localism in Public Television Scheduling in the United States

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Abstract:

Localism is believed to serve the public’s interest as an extension of diversity by contributing to a robust marketplace of ideas. In the U.S., public television claims itself a champion of localism, but some argue this is little more than rhetoric. A September 2005 primetime schedule analysis of PBS member stations establishes localism scores and discriminant analysis finds variables that predict differences among groups of stations. Stations in communities with higher market level variables (income, education, ethnic diversity) offer the most localized schedules. Stations with higher organizational level variables (Community Service Grants, membership funding, overall revenue) offer moderately localized schedules. Stations with the least localized schedules had the lowest levels overall of the variables. This is the first empirical study of a structural operationalization of localism applied to a census of PBS member stations inclusive all of all genres of programming.

Most Common Document Word Stems:

local (186), station (117), program (78), schedul (73), pbs (56), public (51), group (49), member (47), level (46), 1 (42), 2 (41), televis (41), broadcast (40), variabl (39), predictor (36), media (36), divers (33), analysi (24), journal (22), r (22), communic (22),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p404757_index.html
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MLA Citation:

Smallwood, Amber. and Moon, Soo Jung. "Predictors of Localism in Public Television Scheduling in the United States" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 <Not Available>. 2014-11-27 <http://citation.allacademic.com/meta/p404757_index.html>

APA Citation:

Smallwood, A. M. and Moon, S. , 2010-06-22 "Predictors of Localism in Public Television Scheduling in the United States" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore Online <APPLICATION/PDF>. 2014-11-27 from http://citation.allacademic.com/meta/p404757_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Localism is believed to serve the public’s interest as an extension of diversity by contributing to a robust marketplace of ideas. In the U.S., public television claims itself a champion of localism, but some argue this is little more than rhetoric. A September 2005 primetime schedule analysis of PBS member stations establishes localism scores and discriminant analysis finds variables that predict differences among groups of stations. Stations in communities with higher market level variables (income, education, ethnic diversity) offer the most localized schedules. Stations with higher organizational level variables (Community Service Grants, membership funding, overall revenue) offer moderately localized schedules. Stations with the least localized schedules had the lowest levels overall of the variables. This is the first empirical study of a structural operationalization of localism applied to a census of PBS member stations inclusive all of all genres of programming.


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Newspaper/Television Cross-Ownership and Local News and Public Affairs Programming on Television Stations: An Empirical Analysis

Crisis Communication of Youth and Child Welfare Agencies: A Theory-Driven Analysis of Governmental Communication Practice and Its Impact on Well-Being for Employees and Stakeholders in Local Communities

The Analysis of Media Diversity in the U.S. Broadcast Television: Programming Strategies and Media Content

News and Public Affairs Networks of PBS Member Stations: A Network Analysis of Stations’ Programming Exchange


 
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